Intelligence is something we are born with. Thinking is a skill that must be learned.
EDWARD DE BONOI know it aches, how your heart it breaks. You can only take so much. Walk on.
More Edward de Bono Quotes
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Traditional thinking is all about “what is” Future thinking will also need to be about what can be.
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Unhappiness is best defined as the difference between our talents and our expectations.
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It has always surprised me how little attention philosophers have paid to humor, since it is a more significant process of mind than reason. Reason can only sort out perceptions, but the humor process is involved in changing them.
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Creativity and lateral thinking have exactly the same basis as humour.
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Some people drift along like a cork on a river, feeling that they cannot do anything except drift, moment to moment. This is an attitude of mind. Everyone can be constructive even in tiny ways.
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The power of a car is separate from the way the car is driven.
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The analysis of data will not by itself produce new ideas.
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As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.
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The mind can only see what it is prepared to see.
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On trade, our hypocrisy is at its most appalling. Trade reform isn’t about charity, it’s about justice, and this campaign, Trade Justice is an unstoppable idea.
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In the art world, creativity involves aesthetic sensibility, emotional resonance and a gift for expression.
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A memory is what is left when something happens and does not completely unhappen.
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Creativity gives hope that there can be a worthwhile idea.
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Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.
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Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists.
EDWARD DE BONO