Every valuable creative idea must always be logical in hindsight. If it were not, we would never be able to see its value.
EDWARD DE BONOHappiness is for those who don’t really need it. So I can live without happiness.
More Edward de Bono Quotes
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To deal with future we have to deal with possibilities. Analysis will only tell us what is.
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A question is a polite way of demanding something.
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You can analyse the past, but you have to design the future.
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What is urgent will always take precedence over what is important.
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In the art world, creativity involves aesthetic sensibility, emotional resonance and a gift for expression.
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On trade, our hypocrisy is at its most appalling. Trade reform isn’t about charity, it’s about justice, and this campaign, Trade Justice is an unstoppable idea.
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You can’t dig a different hole by digging the same one deeper.
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Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.
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Simplicity before understanding is simplistic; simplicity after understanding is simple.
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The music that really turns me on is either running toward God or away from God. Both recognize the pivot, that God is at the center of the jaunt.
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Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists.
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Effectiveness without values is a tool without a purpose.
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We do not make very full value of the opportunities provided by technology because we prefer critical to constructive thinking, argument to design.
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You cannot look in a new direction by looking harder in the same direction.
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I’m a very loyal and unreliable friend.
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Complexity means distracted effort. Simplicity means focused effort.
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Logic will never change emotion or perception.
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Sometimes the situation is only a problem because it is looked at in a certain subjective, negative, ungrateful way.
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It is historical continuity that maintains most assumptions, not repeated assessment of their validity.
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Don’t criticise a hypothesis, come up with a better one.
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Creativity gives the possibility of some sort of achievement to everyone.
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Happiness is for those who don’t really need it. So I can live without happiness.
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There’s a danger in the internet and social media. The notion that information is enough, that more and more information is enough, that you don’t have to think, you just have to get more information – gets very dangerous.
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The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
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To develop thinking as a skill, it should be deliberate, focused, confident, and enjoyable.
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A good design is not a democratic consensus.
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