Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.
DAVID OGILVYThe more informative your advertising, the more persuasive it will be.
More David Ogilvy Quotes
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Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.
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Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product.
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In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
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The best ideas come as jokes. Make your thinking as funny as possible.
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The secret of long life is double careers. One to about age sixty, then another for the next thirty years.
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I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
DAVID OGILVY -
Leaders grasp nettles.
DAVID OGILVY -
Don’t bunt. Aim out of the ball park. Aim for the company of immortals.
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It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.
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Advertising reflects the mores of society, but it does not influence them.
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I did not feel ‘evil’ when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.
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Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
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There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.
DAVID OGILVY -
The consumer isn’t a moron; she is your wife.
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What really decides consumers to buy or not to buy is the content of your advertising, not its form.
DAVID OGILVY