Advertising is only evil when it advertises evil things.
DAVID OGILVYThere are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don’t destroy them. They lay golden eggs.
More David Ogilvy Quotes
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The best ideas come as jokes. Make your thinking as funny as possible.
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Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
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Never stop testing, and your advertising will never stop improving.
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Develop your eccentricities while you are young. That way, when you get old, people won’t think you’re going gaga.
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On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
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What you say in advertising is more important than how you say it.
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What really decides consumers to buy or not to buy is the content of your advertising, not its form.
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Don’t bunt. Aim out of the ball park. Aim for the company of immortals.
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The more informative your advertising, the more persuasive it will be.
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Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.
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Many people – and I think I am one of them – are more productive when they’ve had a little to drink. I find if I drink two or three brandies, I’m far better able to write.
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If it doesn’t sell, it isn’t creative.
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Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose the vast majority of editors are incorruptible.
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Political advertising ought to be stopped. It’s the only really dishonest kind of advertising that’s left. It’s totally dishonest.
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The consumer isn’t a moron; she is your wife.
DAVID OGILVY