Never stop testing, and your advertising will never stop improving.
DAVID OGILVYThere are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don’t destroy them. They lay golden eggs.
More David Ogilvy Quotes
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Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
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Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
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It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially – like inviting a man to dinner then spitting in his eye.
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Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.
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Develop your eccentricities while you are young. That way, when you get old, people won’t think you’re going gaga.
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The secret of long life is double careers. One to about age sixty, then another for the next thirty years.
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Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.
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Leaders grasp nettles.
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There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don’t destroy them. They lay golden eggs.
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A good advertisement is one which sells the product without drawing attention to itself.
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If it doesn’t sell, it isn’t creative.
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I do not regard advertising as entertainment or an art form, but as a medium of information.
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Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
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It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.
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The more informative your advertising, the more persuasive it will be.
DAVID OGILVY






