I knew that if I failed I wouldn’t regret that, but I knew the one thing I might regret is not trying.
JEFF BEZOSYou know, we love stories and we love narrative; we love to get lost in an author’s world.
More Jeff Bezos Quotes
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Percentage margins don’t matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their percentage margins, but on how many dollars they actually make, and a multiple of that.
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A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
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We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.
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Your brand is what other people say about you when you’re not in the room.
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We change our tools and then our tools change us.
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If you’re not stubborn, you’ll give up on experiments too soon. And if you’re not flexible, you’ll pound your head against the wall and you won’t see a different solution to a problem you’re trying to solve.
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You have to use your judgment. In cases like that, we say, ‘let’s be simple minded. We know this is a feature that’s good for customers. Let’s do it.
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No business can continue to shrink. That can only go on for so long before irrelevancy sets in.
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My view is there’s no bad time to innovate.
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If you double the number of experiments you do per year you’re going to double your inventiveness.
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If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.
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Determine what your customers need, and work backwards.
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Obsess about customers, not competitors.
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Failure comes part and parcel with invention. It’s not optional.
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We can’t be in survival mode. We have to be in growth mode.
JEFF BEZOS







