“Your business, and your brand must first let people know what you care about and that you care about them.”

You have to have passion, go with your gut, go against the tide.

It is our sacred duty to recognize the unending and immeasurable sacrifices our military families make in support of their loved ones and for our country.

Building a brand may be more important than building a business.

With your vote, we are going to lift our nation to extraordinary new heights.

As long as you are going to be thinking anyway, think big.

I have a great relationship with the blacks.

Do not spend too much time planning or trying to anticipate and solve problems before they happen.

Most people think small because they are afraid of success, afraid of making decisions, afraid of winning.

Politicians can’t manage. All they can do is talk.

Politicians can’t manage. All they can do is talk.

Always try to learn from other people’s mistakes, not your own- it is much cheaper that way!

I wasn’t satisfied just to earn a good living. I was looking to make a statement.

The 1990’s sure aren’t like the 1980’s.

Courage is not the absence of fear. Courage is the ability to act effectively, in spite of fear.

Our country, our people, and our laws have to be our top priority.

It is easier to ask for money when you don’t need the money.

I enjoy just being me. I don’t need to be Queen Latifah, the brand, 24 hours a day.

Every person has a signature. Just some people don’t know it yet.

A great brand is a story that never stops unfolding.

The brand is just a lagging indicator of a company’s culture.

Use every customer point of contact to weave stories about who you are and what your brand stands for.

If you’re making art, you are not separate from your brand.

The brands that can connect with client in a real way will win.

The key in telling stories that people relate to is, not surprisingly, vulnerability and authenticity. That means that letting people know the struggle behind your brand – the failures and mistakes – and how you got through them is really important.