“No matter who you are or what kind of company or organization you work for, your number-one job is to tell your story to the consumer wherever they are, and preferably at the moment they are deciding to make a purchase.”

Make every decision based on your last years of life instead of your next 10.

If you do not care about your end user immensely, especially in the next few years, your brand will die.

The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling.

Social media is not a fad because it’s human.

Company culture is the backbone of any successful organization.

The chef that grew up with the grandma who cooks tends to always beat the chef that went to the culinary institute. It’s in the blood.

Company culture is a religion, not a sermon.

Content is king, but marketing is queen, and runs the household.

On Facebook, the definition of great content is not the content that makes the most sales, but the content that people most want to share with others.

Good salespeople sell value and social media is the best place to find this value because of its transparency.

It’s still so rare for anyone to be personally acknowledged by a brand that the impact of such a simple, polite gesture on a customer’s buying habits could be huge.

Word of mouth works now, much more than ever. @-reply every single person.

Storytelling is the game. It’s what we all do. It’s why Nike is Nike, it’s why Apple is Apple, it’s why Walt Disney built Disney World and it’s why Vince McMahon makes a billion dollars.

Your story isn’t powerful enough if all it does is lead the horse to water; it has to inspire the horse to drink, too. On social media, the only story that can achieve that goal is one told with native content.

If people say you shouldn’t pursue business around your passion they are haters. Don’t believe them.

People are chasing cash, not happiness. When you chase money, you’re going to lose. You’re just going to. Even if you get the money, you’re not going to be happy.

If you’re lonely when you’re alone, you’re in bad company.

What are we “doing” when we do nothing but think? Where are we when we, normally always surrounded by our fellow men, are together with no one but ourselves?

Books: our unfailing companions.

Africa for the Africans, at home and abroad!

What can be more delightful than to have some one to whom you can say everything with the same absolute confidence as to yourself?

Remember, you have no companions but your shadow.

Representation is vital otherwise the butterfly surrounded by a group of moths unable to see itself will keep trying to become the moth.

Major brands don’t know what to do with happy customers. They make it hard for customers to say thanks and way too often companies don’t celebrate and embrace customers’ positive gestures.