“In fact, the tendency for one purchase to lead to another one has a name: the Diderot Effect. The Diderot Effect states that obtaining a new possession often creates a spiral of consumption”

You don’t have to build the habits everyone tells you to build. Choose the habit that best suits you, not the one that is most popular.

Objects in motion tend to stay in motion. Find a way to get started in less than two minutes.

Habits are like the atoms of our lives. Each one is a fundamental unit that contributes to your overall improvement.

At some point it comes down to who can handle the boredom of training every day, doing the same lifts over and over and over.

Problem #1: Winners and losers have the same goals.

True long-term thinking is goal-less thinking. It’s not about any single accomplishment. It is about the cycle of endless refinement and continuous improvement.

Whenever you feel authentic and genuine, you are headed in the right direction.

Getting 1 percent better every day counts for a lot in the long-run.

Success is the product of daily habits – not once-in-a-lifetime transformations.

If you want better results, then forget about setting goals. Focus on your system instead.

You do not rise to the level of your goals. You fall to the level of your systems.

A habit is a routine or behavior that is performed regularly—and, in many cases, automatically.

Until you make the unconscious conscious, it will direct your life and you will call it fate.

Your behaviors are usually a reflection of your identity.

Being motivated and curious counts for more than being smart because it leads to action.

The work that hurts you less than it hurts others is the work you were made to do.