You’ll learn more about a road by traveling it than by consulting all the maps in the world.
RAY KROCYou’ll learn more about a road by traveling it than by consulting all the maps in the world.
RAY KROCIt’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.
RAY KROCIf you have time to lean, you have time to clean.
RAY KROCYou must perfect every fundamental of your business if you expect it to perform well.
RAY KROCI don’t believe in saturation. We’re thinking and talking worldwide.
RAY KROCIf you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.
RAY KROCNothing in the world can one imagine beforehand,not the least thing,everything is made up of so many unique particulars that cannot be forseen.
RAY KROCThe key to success is being in the right place at the right time, recognizing that you are there, and taking action!
RAY KROCCustomers tend to avoid a restaurant that’s going aswamp in its own sludge.
RAY KROCFrom the calm morning, the end will come when of the dancing horse the number of circles will be nine.
RAY KROCI wasn’t prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
RAY KROCIf you’re not a risk taker, you should get the hell out of business.
RAY KROCI like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
RAY KROCVisions of McDonald’s restaurants dotting crossroads all over the country paraded through my brain. I don’t believe in saturation. We’re thinking and talking worldwide.
RAY KROCAre you green and growing or ripe and rotting?
RAY KROCIf you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
RAY KROC