If ignorant both of your enemy and yourself, you are certain to be in peril.
SUN TZUTo fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting.
More Sun Tzu Quotes
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If he sends reinforcements everywhere, he will everywhere be weak.
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Begin by seizing something which your opponent holds dear; then he will be amenable to your will.
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The greatest victory is that which requires no battle.
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Opportunities multiply as they are seized.
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The general who advances without coveting fame and retreats without fearing disgrace, whose only thought is to protect his country and do good service for his sovereign, is the jewel of the kingdom.
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Hence to fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting.
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If quick, I survive. If not quick, I am lost. This is “death.
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The supreme art of war is to subdue the enemy without fighting.
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If you wait by the river long enough, the bodies of your enemies will float by.
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Conform to the enemy’s tactics until a favorable opportunity offers; then come forth and engage in a battle that shall prove decisive.
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Every battle is won before it’s ever fought.
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Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.
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Disorder came from order, fear came from courage, weakness came from strength.
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Know your enemy and know yourself and you can fight a hundred battles without disaster,
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If his forces are united, separate them.
SUN TZU