“Don’t wait till you are big before you begin building your brand. Build a brand from scratch alongside your business.”

If you look for the best in your employees, they’ll flourish. If you criticize or look for the worst, they’ll shrivel up. We all need lots of watering.

The brands that will thrive in the coming years are the ones that have a purpose beyond profit.

Tough times are inevitable in life and in business. But how you compose yourself during those times defines your spirit and will define your future.

Talent comes from experience and failure.

Screw it, just do it!

A company’s employees are its greatest asset and your people are your product.

Respect is how to treat everyone, not just those you want to impress.

My biggest motivation? Just to keep challenging myself.

People have to decide on priorities if they want to get anywhere. The best lessons I learned was to just do it.

As a leader of people, you have to be a great listener, a great motivator, be very good at praising and bringing out the best in people.

If you aim higher than you expect, you could reach higher than you dreamed.

The best way of learning about anything is by doing.

If you can run one business well, you can run any business well.

What is a business? It’s simply an idea that makes someone else’s life better.

Do not be embarrassed by your failures, learn from them and start again.

Never take your eyes off the cash flow because it’s the life blood of business.

Your business, and your brand must first let people know what you care about and that you care about them.

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.

Your brand name is only as good as your reputation.

Figure out how to build a brand and stick by it so people know what to expect.

I don’t care. I’m just gonna smoke. I’m just gonna totally smoke. I’ll finish these, go to the store and get a brand new pack, smoke the shit out of that one.

Your brand is formed primarily, not by what your company says about itself, but what the company does.

A brand is simply trust.

Your brand is what other people say about you when you’re not in the room.