To know your Enemy, you must become your Enemy.
SUN TZUHence to fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting.
More Sun Tzu Quotes
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When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
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Foreknowledge cannot be gotten from ghosts and spirits, cannot be had by analogy, cannot be found out by calculation. It must be obtained from people, people who know the conditions of the enemy.
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Conceal your dispositions, and your condition will remain secret, which leads to victory; show your dispositions, and your condition will become patent, which leads to defeat.
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Never venture, never win!
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Know your enemy and know yourself and you can fight a hundred battles without disaster,
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If the mind is willing, the flesh could go on and on without many things.
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Do many calculations lead to victory, and few calculations to defeat.
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Begin by seizing something which your opponent holds dear; then he will be amenable to your will.
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To fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting.
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If there is disturbance in the camp, the general’s authority is weak.
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Rewards for good service should not be deferred a single day.
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Even the finest sword plunged into salt water will eventually rust.
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Therefore, just as water retains no constant shape, so in warfare there are no constant conditions.
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When one treats people with benevolence, justice, and righteoousness, and reposes confidence in them, the army will be united in mind and all will be happy to serve their leaders.
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Convince your enemy that he will gain very little by attacking you; this will diminish his enthusiasm.
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Who wishes to fight must first count the cost
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The opportunity of defeating the enemy is provided by the enemy himself.
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Ultimate excellence lies not in winning every battle, but in defeating the enemy without ever fighting.
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Those skilled at making the enemy move do so by creating a situation to which he must conform; they entice him with something he is certain to take, and with lures of ostensible profit they await him in strength.
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One may know how to conquer without being able to do it.
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There are not more than five musical notes, yet the combinations of these five give rise to more melodies than can ever be heard.
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What the ancients called a clever fighter is one who not only wins, but excels in winning with ease.
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Know thy self, know thy enemy. A thousand battles, a thousand victories.
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Every battle is won before it’s ever fought.
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Success in warfare is gained by carefully accommodating ourselves to the enemy’s purpose.
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But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.
SUN TZU