“There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.”

We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.

Go to bed early and wake up early. The morning hours are good.

The pain and emotional trauma caused by the racism and violence we are witnessing toward the black community has a long reach.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

What’s dangerous is not to evolve.

The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works.

The three most important things in retail are location, location, location. The three most important things for our consumer business are technology, technology, technology.

Every new thing creates two new questions and two new opportunities.

We change our tools and then our tools change us.

If you don’t understand the details of your business you are going to fail.

The book is not really the container for the book. The book itself is the narrative. It’s the thing that people create.

The Net is pretty cool, but the physical world is the best medium ever.

People who are right most of the time are people who change their minds often.

People don’t want gadgets, they want services.

A company shouldn’t get addicted to being shiny, because shiny doesn’t last.

I try to spend my time on areas that I think are important for the future, and where I think I can add value.

One percent doubt is zero percent faith.

Why not invest your assets in the companies you really like? As Mae West said, ‘Too much of a good thing can be wonderful.

Action is the real measure of intelligence.

Integrity is the ability to stand by an idea.

Details matter, it’s worth waiting to get it right.

When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.

Keep your attention focused entirely on what is truly your own concern, and be clear that what belongs to others is their business and none of yours.

There is no limit to which a man will not go to avoid thinking.