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First and foremost, effective leaders must continuously strive to make themselves smarter and better at making judgments.

Warren G. Bennis

At the time, Sculley was destined to be the head of Pepsico. The clincher came when Jobs asked him, “How many more years of your life do you want to spend making colored water when you can have an opportunity to come here and change the world?”
WARREN G. BENNIS

Colored Sculley Time Water
Leadership has become a heavy industry. Concern and interest about leadership development is no longer an American phenomenon. It is truly global. Though I will probably be in less demand, I wanted to move on.
WARREN G. BENNIS

Demand Development Moving
Great things are achieved by talented people who are absolutely convinced that they not only can but will achieve them.
WARREN G. BENNIS

Achieve Great People Things
You are your own raw material. When you know what you consist of and what you want to make of it, then you can invent yourself.
WARREN G. BENNIS

Knows Materials Raw Want
If great teams don’t have an “enemy,” they create one for themselves because, as former Coca-Cola CEO Roberto Goizueta pointed out, “you can’t have a war without one.”
WARREN G. BENNIS

Create Enemy Team War
There is a profound difference between information and meaning.
WARREN G. BENNIS

Differences Knowledge Learning
Without character, there is no credibility; and without credibility, there is no trust.
WARREN G. BENNIS

Character Credibility No Trust
Those who re-enter the workplace filled with new enthusiasm and new ideas often find a chilly response on the part of their supervisors.
WARREN G. BENNIS

Filled Response Supervisor Workplace
Organizations should try to find out if their learning programs actually work.
WARREN G. BENNIS

Organization Program Trying
Embrace error: Create an atmosphere in which prudent risk taking is strongly encouraged.
WARREN G. BENNIS

Atmosphere Errors Risk
Someone once wrote that the sound of surprise is jazz, and if there’s any one thing that we must try to get used to in this world, it’s surprise and the unexpected. Truly, we are living in world where the only thing that’s constant is change.
WARREN G. BENNIS

Jazz Living Someone Surprise World
Create strategic alliances and partnerships: Now and in years to come, shrewd leaders will create allegiances with other organizations whose fates are correlated with their own.
WARREN G. BENNIS

Allegiances Fate Organization Years
The most dangerous leadership myth is that leaders are born.
WARREN G. BENNIS

Born Future Leaders Leadership
Leaders are people who do the right thing; managers are people who do things right.
WARREN G. BENNIS

Inspirational Leadership People
Judgment without character is expediency… or worse.
WARREN G. BENNIS

Character Expediency Judgment
Vision animates, inspires, transforms purpose into action.
WARREN G. BENNIS

Inspire Purpose Vision

First and foremost, effective leaders must continuously strive to make themselves smarter and better at making judgments.

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First and foremost, effective leaders must continuously strive to make themselves smarter and better at making judgments.

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