Gandhi and Mandela and Churchill and JFK and Reagan and Thatcher and Sarkozy and Franklin and Washington set the tone to an incredible degree-their “personal style” was their “brand.” (“It” starts with personal style of the tip-top leadership team.
TOM PETERSWe cannot innovate without opening the door to havoc.
More Tom Peters Quotes
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Celebrate what you want to see more of.
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Confidence means non-paralysis, a willingness to act, and act decisively, to start new things and cut failing ventures off.
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If future competitiveness depends on treating people as an important part of the institution, the least respectful thing I can imagine doing to a human being is asking him to urinate in a cup.
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Become a “learning organization”. Shuck your arrogance – “if it isn’t our idea, it can’t be that good” – and become a determined copycat/ adapter/ enhancer.
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The dumbest mistake is viewing design as something you do at the end of the process to ‘tidy up’ the mess, as opposed to understanding it’s a ‘day one’ issue and part of everything.
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Knowing when to take your losses is an essential part of eventual success.
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We’re going to see leadership emerge as the most important element of business – the attribute that is highest in demand and shortest in supply.
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The company’s most urgent task is to learn to welcome, beg for, demand – innovation from everyone.
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Don’t let the vision be shot through with holes, but be damn sure some of your best and brightest are shooting at it — with bazookas as well as sniper’s rifles.
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Passion. The life of an entrepreneur is occasionally exhilarating, and almost always exhausting. Only unbridled passion for the concept is likely to see you through the 17-hour days (month after month) and the painful mistakes that are part and parcel of the start-up process.
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Dot the i’s, cross the t’s, answer the phones promptly, send out errorless invoices, and in general never forget that the devil is in the details.
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You are who you go to lunch with! Break bread with cool and you will become more cool. Conversely: break bread with dull and well, you can figure it out.
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Forget loyalty. Or at least loyalty to one’s corporation. Try loyalty to your Rolodex-your network-instead.
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Your calendar never lies. All we have is our time. The way we spend our time is our priorities, is our strategy. Your calendar knows what you really care about. Do you?
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Progress is mostly the product of rogues.
TOM PETERS






