“People will choose unhappiness over uncertainty.”

The goal is not to simply eliminate the bad, which does nothing more than leave you with a vacuum, but to pursue and experience the best in the world.

An entrepreneur isn’t someone who owns a business, it’s someone who makes things happen.

The most important actions are never comfortable.

Three ingredients of luxury lifestyle design are time, income, and mobility.

Learn to be difficult when it counts.

Think big and don’t listen to people who tell you it can’t be done. Life’s too short to think small.

If only I had more money is the easiest way to postpone the intense self-examination and decision-making necessary to create a life of enjoyment – now and not later.

If we define risk as ‘the likelihood of an irreversible negative outcome,’ inaction is the greatest risk of all.

There are two components that are fundamental to enjoy life and feel good about yourself: continual learning and service.

Simplicity requires ruthlessness.

What we fear doing most is usually what we most need to do.

I have plenty of money to do what I want to do, and I have the relationships.

For uncommon solutions, you have to look in uncommon places.

There is always more information than attention.

Creating demand is hard. Filling demand is easier. Don’t create a product, then seek someone to sell it to. Find a market – define your customers – then find or develop a product for them.

Short, sweet, and to the point. Clear writing, and therefore clear commands, comes from clear thinking. Think simple.

We must exercise ourselves in the things which bring happiness, since, if that be present, we have everything, and, if that be absent, all our actions are directed toward attaining it.

All you have to do is think one happy thought, and you’ll fly like me.

Our envy always lasts longer than the happiness of those we envy.

Authentic happiness is always independent of external conditions.

I think the girl who is able to earn her own living and pay her own way should be as happy as anybody on earth. The sense of independence and security is very sweet.

What we call the secret of happiness is no more a secret than our willingness to choose life.

We don’t even ask happiness, just a little less pain.

I’ve arrived at the place if I’m not taking a career risk, I’m not happy. If I’m scared, then I know I’m being challenged.