If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.
SUN TZUConceal your dispositions, and your condition will remain secret, which leads to victory; show your dispositions, and your condition will become patent, which leads to defeat.
More Sun Tzu Quotes
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Therefore, just as water retains no constant shape, so in warfare there are no constant conditions.
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To secure ourselves against defeat lies in our own hands, but the opportunity of defeating the enemy is provided by the enemy himself.
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Never venture, never win!
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When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
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If there is disturbance in the camp, the general’s authority is weak.
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Water shapes its course according to the nature of the ground over which it flows; the soldier works out his victory in relation to the foe whom he is facing.
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Who does not know the evils of war cannot appreciate its benefits.
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There are not more than five musical notes, yet the combinations of these five give rise to more melodies than can ever be heard.
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When your army has crossed the border, you should burn your boats and bridges, in order to make it clear to everybody that you have no hankering after home.
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Anger may in time change to gladness; vexation may be succeeded by content. But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.
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There are roads which must not be followed, armies which must not be attacked, towns which must not be besieged, positions which must not be contested, commands of the sovereign which must not be obeyed.
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When one treats people with benevolence, justice, and righteoousness, and reposes confidence in them, the army will be united in mind and all will be happy to serve their leaders.
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Wheels of justice gind slow but grind fine.
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Great results, can be achieved with small forces.
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Every battle is won before it’s ever fought.
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