Move not unless you see an advantage; use not your troops unless there is something to be gained; fight not unless the position is critical.
SUN TZUIf you know yourself but not the enemy, for every victory gained you will also suffer a defeat.
More Sun Tzu Quotes
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The worst calamities that befall an army arise from hesitation.
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To fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting.
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But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.
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Do not swallow bait offered by the enemy. Do not interfere with an army that is returning home.
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Know your enemy and know yourself and you can fight a hundred battles without disaster,
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The wise warrior avoids the battle.
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It is easy to love your friend, but sometimes the hardest lesson to learn is to love your enemy.
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The greatest victory is that which requires no battle.
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When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
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In the midst of chaos, there is also opportunity.
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If quick, I survive. If not quick, I am lost. This is “death.
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When the enemy is relaxed, make them toil. When full, starve them. When settled, make them move.
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The general who advances without coveting fame and retreats without fearing disgrace, whose only thought is to protect his country and do good service for his sovereign, is the jewel of the kingdom.
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Every battle is won before it’s ever fought.
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Build your opponent a golden bridge to retreat across.
SUN TZU