Who wishes to fight must first count the cost
SUN TZUIf you know yourself but not the enemy, for every victory gained you will also suffer a defeat.
More Sun Tzu Quotes
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You can be sure of succeeding in your attacks if you only attack places which are undefended.
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Every battle is won before it’s ever fought.
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Energy may be likened to the bending of a crossbow; decision, to the releasing of a trigger.
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When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
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If he sends reinforcements everywhere, he will everywhere be weak.
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All warfare is based on deception.
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He will win who knows when to fight and when not to fight
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When strong, avoid them. If of high morale, depress them. Seem humble to fill them with conceit. If at ease, exhaust them. If united, separate them. Attack their weaknesses. Emerge to their surprise.
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When your army has crossed the border, you should burn your boats and bridges, in order to make it clear to everybody that you have no hankering after home.
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Opportunities multiply as they are seized.
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There is no instance of a nation benefitting from prolonged warfare.
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Be extremely subtle even to the point of formlessness. Be extremely mysterious even to the point of soundlessness. Thereby you can be the director of the opponent’s fate.
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Hence to fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting.
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To know your Enemy, you must become your Enemy.
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Ultimate excellence lies not in winning every battle, but in defeating the enemy without ever fighting.
SUN TZU