The hardest thing when you think about focusing. You think focusing is about saying “Yes.” No. Focusing is about saying “No.” And when you say “No,” you piss off people.
STEVE JOBSWe don’t settle for anything less than excellence.
More Steve Jobs Quotes
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Details matter, it’s worth waiting to get it right.
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It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.
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We’re not going to be the first to this party, but we’re going to be the best.
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I want to put a ding in the universe.
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Great things in business are never done by one person, they’re done by a team of people.
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It’s rare that you see an artist in his 30s or 40s able to really contribute something amazing.
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Focus and simplicity – once you get there, you can move mountains.
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Your time is limited, so don’t waste it living someone else’s life.
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We’ve got to make the small things unforgettable.
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The best innovation is sometimes the company, the way you organize the company.
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You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.
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The people who are crazy enough to think they can change the world are the ones who do.
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Design is not just what it looks like and feels like. Design is how it works.
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I would trade all of my technology for an afternoon with Socrates.
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Pursue your dreams and see the opportunities in life’s setbacks.
STEVE JOBS