It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.
STEVE JOBSWe’re not going to be the first to this party, but we’re going to be the best.
More Steve Jobs Quotes
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Strategy is figuring out what not to do.
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Life is about creating and living experiences that are worth sharing.
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If a user is having a problem, it’s our problem.
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You have to trust in something–your gut, destiny, life, karma, whatever.
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Innovation is usually the result of connections of past experiences.
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Sometimes life is going to hit you in the head with a brick. Don’t lose faith.
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I would trade all of my technology for an afternoon with Socrates.
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My job is not to be easy on people. My job is to take these great people we have and to push them and make them even better.
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The most precious resource we have is time.
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If you’re afraid of failing you won’t get very far.
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Each dream you leave behind is a part of your future that will no longer exist.
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Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.
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You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.
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It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.
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Innovation is the ability to see change as an opportunity – not a threat.
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