Innovation is the ability to see change as an opportunity – not a threat.
STEVE JOBSWe’re not going to be the first to this party, but we’re going to be the best.
More Steve Jobs Quotes
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A brand is simply trust.
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You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.
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The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.
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Strategy is figuring out what not to do.
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Deciding what not to do is as important as deciding what to do.
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Overnight success stories take a long time.
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Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful, that’s what matters to me.
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That’s been one of my mantras – focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.
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If you define the problem correctly, you almost have the solution.
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The hardest thing when you think about focusing. You think focusing is about saying “Yes.” No. Focusing is about saying “No.” And when you say “No,” you piss off people.
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Your customers don’t care about you. They don’t care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.
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Intuition is a very powerful thing, more powerful than intellect.
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Focusing is about saying No.
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If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow.
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It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.
STEVE JOBS