If you define the problem correctly, you almost have the solution.
STEVE JOBSThe real art is knowing what to leave out, not what to put in.
More Steve Jobs Quotes
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Your customers don’t care about you. They don’t care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.
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Quality is more important than quantity. One home run is much better than two doubles.
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It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.
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You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.
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Focusing is all about saying no.
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Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
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Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.
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Believe things will work out.
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Don’t just live a life; build one.
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Intuition is a very powerful thing, more powerful than intellect.
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Customers don’t measure you on how hard you tried, they measure you on what you deliver.
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If you live each day as it was your last, someday you’ll most certainly be right
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I don’t think of my life as a career. I do stuff. I respond to stuff. That’s not a career – it’s a life!
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Innovation is the ability to see change as an opportunity – not a threat.
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We have always been shameless about stealing great ideas.
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