If you can’t state your position in eight words, you don’t have a position.
SETH GODINTeamwork’ is the word that bosses use when they actually mean ‘Do what I say’
More Seth Godin Quotes
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For most modern marketers, quantity isn’t the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
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Getting picked is fine if it happens to you. But it’s not a plan. It’s a version of waiting and hoping.
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There’s nothing wrong with having a plan. Plans are great. But missions are better. Missions survive when plans fail, and plans almost always fail.
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The first step toward becoming extraordinary is, of course, to stop being ordinary.
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Most people have bosses who hire them to fill a slot in the work chart and to do what they are told. And most people who are doing what they are told feel safe; it feels reliable.
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Just saying yes because you can’t bear the short-term pain of saying no is not going to help you do the work.
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One option is to struggle to be heard whenever you’re in the room… Another is to be the sort of person who is missed when you’re not. The first involves making noise. The second involves making a difference.
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People get good gigs because they stand up….You don’t get picked. Reject the tyranny of picked. Pick yourself.
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Defending mediocrity is exhausting.
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Connect, create meaning, make a difference, matter, be missed.
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Fitting in is a short-term strategy, standing out pays off in the long run.
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Teamwork’ is the word that bosses use when they actually mean ‘Do what I say’
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Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.
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Your art is the act of taking personal responsibility, challenging the status quo, and changing people.
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Do you believe in what you do? Every day? It turns out that belief happens to be a brilliant strategy.
SETH GODIN






