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Teamwork’ is the word that bosses use when they actually mean ‘Do what I say’

Seth Godin

Change isn’t made by asking permission. Change is made by asking forgiveness, later.
SETH GODIN

Asking Change Forgiveness Permission
The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
SETH GODIN

Goal Moving Opportunity
Be relentlessly generous, without focusing on when it will come back to you.
SETH GODIN

Focused Generous Relentlessly
As soon as we associate reading with a test, we’ve missed the point.
SETH GODIN

Associates Reading Tests
You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.
SETH GODIN

Innovation Trying Winning
Finding new ways, more clever ways to interrupt people doesn’t work.
SETH GODIN

Clever Marketing People
People who make a difference never wait for just the right time. They know that it will never arrive.
SETH GODIN

Differences People Waiting
Your best customers are worth far more than your average customers.
SETH GODIN

Average Business Customers
Playing safe is very risky.
SETH GODIN

Business Playing Risky Safe
Successful people are successful for one simple reason: they think about failure differently.
SETH GODIN

Simple Successful Thinking
Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.
SETH GODIN

Class Curiosity Passion
If you wait until there is another case study in your industry, you will be too late!
SETH GODIN

Marketing Success Waiting
If you are wiling to do something that might not work, you are closer to being an artist.
SETH GODIN

Artist Creativity might
The organizations of the future are filled with smart, fast, flexible people on a mission
SETH GODIN

Organization People Smart
Own your dreams. There is no better way to make them happen.
SETH GODIN

Dream Happens Way
Learning is not watching a video, learning is taking action and seeing what happens.
SETH GODIN

Action Happens Video

Teamwork’ is the word that bosses use when they actually mean ‘Do what I say’

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Teamwork’ is the word that bosses use when they actually mean ‘Do what I say’

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