A book is a souvenir of an idea.
SETH GODINPositive thinking doesn’t guarantee results, all it offers is something better than negative thinking.
More Seth Godin Quotes
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In a race, sooner or later there’s a moment that separates the winner from those who don’t win. That instant is your chance, the moment you’ve been waiting for.
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A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
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As you’ve probably discovered, great work makes us uncomfortable.
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Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.
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An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.
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Once you free yourself from the need for perfect acceptance, it’s a lot easier to launch work that matters.
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Don’t be different just to be different. Be different to be better.
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Just saying yes because you can’t bear the short-term pain of saying no is not going to help you do the work.
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Ideas that spread win.
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Successful people are successful for one simple reason: they think about failure differently.
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Debt creates stress, stress creates behaviors that don’t lead to happiness.
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Getting picked is fine if it happens to you. But it’s not a plan. It’s a version of waiting and hoping.
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So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
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Many people believe that great designers get great clients. It’s the other way around.
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People rarely buy what they need. They buy what they want.
SETH GODIN