The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
SETH GODINGo ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.
More Seth Godin Quotes
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A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
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Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.
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One bad review doesn’t ruin my day because I realize what a badge of honor it is to get a bit of criticism at all.
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Art isn’t only a painting. Art is anything that’s creative, passionate, and personal. And great art resonates with the viewer, not only with the creator.
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Your art is the act of taking personal responsibility, challenging the status quo, and changing people.
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Be bold, make mistakes, learn a lesson, and fix what doesn’t work.
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Please stop waiting for a map. We reward those who draw maps, not those who follow them.
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Marketing is no longer about the stuff that you male, but about the stories you tell.
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Loving what you do is almost as important as doing what you love, especially if you need to make a living at it.
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Make enough mole hills, and eventually you will build a mountain.
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Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.
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I define anxiety as experiencing failure in advance.
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If you are wiling to do something that might not work, you are closer to being an artist.
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At least at first, the new thing is rarely as good as the old thing was. If you need the alternative to be better than the status quo from the very start, you’ll never begin.
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If you’re not the best in the world at what you do, then you have to get better.
SETH GODIN