Are you copying others? People won’t pay extra for that. You won’t be followed for that.
SETH GODINGo ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.
More Seth Godin Quotes
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Being an artist isn’t a genetic disposition or a specific talent. It’s an attitude we can all adopt. It’s a hunger to seize new ground, make connections, and work without a map. If you do those things, you’re an artist.
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Positive thinking doesn’t guarantee results, all it offers is something better than negative thinking.
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You are not your resume, you are your work.
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A book is a souvenir of an idea.
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Just because something is easy to measure doesn’t mean it’s important.
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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A brand that stands for what all brands stand for stands for nothing much.
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Either you defend the status quo, or you invent the future.
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You can be right or you can have empathy. You can’t do both.
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Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person’s shoes. There’s no rational, universal course because individuals have different goals, different worldviews and different experiences.
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Go ahead, do something impossible.
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Set up a life you don’t need to escape from.
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If you can’t state your position in eight words, you don’t have a position.
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Just about anything worth doing is worth doing better.
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Anyone who says failure is not an option has also ruled out innovation.
SETH GODIN