The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
SETH GODINThe first step toward becoming extraordinary is, of course, to stop being ordinary.
More Seth Godin Quotes
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The organizations of the future are filled with smart, fast, flexible people on a mission
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The best way to be missed when you’re gone is to stand for something when you’re here.
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There’s no shortage of great ideas. There’s a shortage of execution.
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Being an artist isn’t a genetic disposition or a specific talent. It’s an attitude we can all adopt. It’s a hunger to seize new ground, make connections, and work without a map. If you do those things, you’re an artist.
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Once you free yourself from the need for perfect acceptance, it’s a lot easier to launch work that matters.
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Don’t find customers for your products, find products for your customers.
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Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker.
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Remember the Bob Dylan rule: it’s not just a record, it’s a movement.
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Figure out the people part and the technology gets a whole lot simpler.
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You cannot create a piece of art merely for money. Doing it as part of commerce so denudes art of wonder that it ceases to be art.
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Social Networking that matters is helping people archive their goals. Doing it reliably and repeatability so that over time people have an interest in helping you achieve your goals.
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You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
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Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person’s shoes. There’s no rational, universal course because individuals have different goals, different worldviews and different experiences.
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The Cul-de-Sac ( French for “dead end” ) … is a situation where you work and work and work and nothing much changes
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Transferring your passion to your job is far easier than finding a job that happens to match your passion.
SETH GODIN