Marketing is no longer about the stuff that you male, but about the stories you tell.
SETH GODINThe first step toward becoming extraordinary is, of course, to stop being ordinary.
More Seth Godin Quotes
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Your best customers are worth far more than your average customers.
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If you want to be a leader, go lead
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Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.
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Make enough mole hills, and eventually you will build a mountain.
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Facts are irrelevant. What matters is what the consumer believes.
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Don’t find customers for your products, find products for your customers.
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You can raise the bar or you can wait for others to raise it, but it’s getting raised regardless.
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Being aware of your fear is smart. Overcoming it is the mark of a successful person.
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Making promises and keeping them is a great way to build a brand.
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More than anything else, I think prospects, customers and citizens watch what you do more than they listen to what you say.
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So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
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The habit of doing more than is necessary can only be earned through practice.
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Finding new ways, more clever ways to interrupt people doesn’t work.
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Your art is the act of taking personal responsibility, challenging the status quo, and changing people.
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Successful people are successful for one simple reason: they think about failure differently.
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