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Anticipated, personal, and relevant advertising always does better than unsolicited junk.

Seth Godin

The first step toward becoming extraordinary is, of course, to stop being ordinary.
SETH GODIN

Becoming Firsts Ordinary
Don’t create for the masses. Create for the people who are your kind of weird.
SETH GODIN

Kind Mass People
The habit of doing more than is necessary can only be earned through practice.
SETH GODIN

Doing Habit More Practice
Figure out the people part and the technology gets a whole lot simpler.
SETH GODIN

Figures People Technology
No one has ever built a statue to a critic, it’s true. On the other hand, it’s only the people with statues that get pooped on by birds flying by.
SETH GODIN

Bird Hands People
The key to success is to find a way to stand out–to be the purple cow in a field of monochrome Holsteins.
SETH GODIN

Cows Keys Purple
One option is to struggle to be heard whenever you’re in the room… Another is to be the sort of person who is missed when you’re not. The first involves making noise. The second involves making a difference.
SETH GODIN

Differences Making Miss Room Struggle
You don’t need more time in your day. You need to decide.
SETH GODIN

More Time Needs
The cost of being wrong is less than the cost of doing nothing.
SETH GODIN

Insightful Inspiring Marketing
Denigrating art you don’t understand doesn’t hurt the art – it reveals something about your willingness to learn.
SETH GODIN

Art Hurt Learn Willingness
People rarely buy what they need. They buy what they want.
SETH GODIN

Business Entrepreneur People
Change isn’t made by asking permission. Change is made by asking forgiveness, later.
SETH GODIN

Asking Change Forgiveness Permission
Our job is obvious: we need to get out of the way, shine a light, and empower a new generation to teach itself and to go further and faster than any generation ever has.
SETH GODIN

Jobs Learning Light
People get good gigs because they stand up….You don’t get picked. Reject the tyranny of picked. Pick yourself.
SETH GODIN

Business Gigs Mind Own People
Seek out habits that help you overcome fear or inertia. Destroy those that do the opposite.
SETH GODIN

Helping Opposites Overcoming
You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.
SETH GODIN

Innovation Trying Winning

Anticipated, personal, and relevant advertising always does better than unsolicited junk.

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Anticipated, personal, and relevant advertising always does better than unsolicited junk.

Related Topics

Popular Authors

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