Your best customers are worth far more than your average customers.
SETH GODINAnticipated, personal, and relevant advertising always does better than unsolicited junk.
More Seth Godin Quotes
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The internet was supposed to homogenize everyone by connecting us all. Instead what it’s allowed is silos of interest.
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Defending mediocrity is exhausting.
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You don’t need more time in your day. You need to decide.
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The big win is when you refuse to settle for average or mediocre.
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The organizations of the future are filled with smart, fast, flexible people on a mission
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So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
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Set up a life you don’t need to escape from.
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Be bold, make mistakes, learn a lesson, and fix what doesn’t work.
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Go ahead and act as if your decisions are temporary. Because they are. Be bold, make mistakes, learn a lesson, and fix what doesn’t work. No sweat, no need to hyperventilate.
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Fitting in is a short-term strategy, standing out pays off in the long run.
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Remember the Bob Dylan rule: it’s not just a record, it’s a movement.
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Human nature is to need a map. If you’re brave enough to draw one, people will follow.
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We fail when we give up too soon.
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If failure is not an option, then neither is success.
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In a race, sooner or later there’s a moment that separates the winner from those who don’t win. That instant is your chance, the moment you’ve been waiting for.
SETH GODIN