If you try to delight the undelightable, you’ve made yourself miserable for no reason.
SETH GODINAnticipated, personal, and relevant advertising always does better than unsolicited junk.
More Seth Godin Quotes
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You are not your resume, you are your work.
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Set a goal, and in small, consistent steps, work to reach it. Get support from your peers when you start flagging. Repeat. You will change.
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The key to success is to find a way to stand out–to be the purple cow in a field of monochrome Holsteins.
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Don’t create for the masses. Create for the people who are your kind of weird.
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Facts are irrelevant. What matters is what the consumer believes.
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Making promises and keeping them is a great way to build a brand.
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The best favors are worth doing for the doing, not because we’ll ever get paid back appropriately.
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You don’t make art after you become an artist. You become an artist by ceaselessly making art.
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A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
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You don’t need more time in your day. You need to decide.
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Denigrating art you don’t understand doesn’t hurt the art – it reveals something about your willingness to learn.
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Getting picked is fine if it happens to you. But it’s not a plan. It’s a version of waiting and hoping.
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Good enough’ stopped being good enough a long time ago. so why not be great?
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If I fail more than you do, I win.
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If you wait until there is another case study in your industry, you will be too late!
SETH GODIN






