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Be bold, make mistakes, learn a lesson, and fix what doesn’t work.

Seth Godin

Human nature is to need a map. If you’re brave enough to draw one, people will follow.
SETH GODIN

Brave Needs People
Remember the Bob Dylan rule: it’s not just a record, it’s a movement.
SETH GODIN

Music Powerful Record
If you wait until there is another case study in your industry, you will be too late!
SETH GODIN

Marketing Success Waiting
Anticipated, personal, and relevant advertising always does better than unsolicited junk.
SETH GODIN

Junk Marketing Unsolicited
The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
SETH GODIN

Essence Marketing People
Just about anything worth doing is worth doing better.
SETH GODIN

Better Doing Worth
If I fail more than you do, I win.
SETH GODIN

Failing More Winning
Don’t be different just to be different. Be different to be better.
SETH GODIN

Better Different People
If you hear my idea and dont believe it , thats not your fault its mine.
SETH GODIN

Believe Faults Ideas
Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person’s shoes. There’s no rational, universal course because individuals have different goals, different worldviews and different experiences.
SETH GODIN

Different Experiences Goal Shoes
The less people know, the more they yell.
SETH GODIN

Communication Knows People
The tiny cost of failure…is dwarfed by the huge cost of not trying.
SETH GODIN

Cost Leadership Trying
At least at first, the new thing is rarely as good as the old thing was. If you need the alternative to be better than the status quo from the very start, you’ll never begin.
SETH GODIN

Alternatives Needs Old Things
You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.
SETH GODIN

Innovation Trying Winning
You don’t need more time in your day. You need to decide.
SETH GODIN

More Time Needs
Your art is the act of taking personal responsibility, challenging the status quo, and changing people.
SETH GODIN

Art People Responsibility

Be bold, make mistakes, learn a lesson, and fix what doesn’t work.

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Be bold, make mistakes, learn a lesson, and fix what doesn’t work.

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