Fitting in is a short-term strategy, standing out pays off in the long run.
SETH GODINBe bold, make mistakes, learn a lesson, and fix what doesn’t work.
More Seth Godin Quotes
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Art is a personal act of courage.
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No one has ever built a statue to a critic, it’s true. On the other hand, it’s only the people with statues that get pooped on by birds flying by.
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At least at first, the new thing is rarely as good as the old thing was. If you need the alternative to be better than the status quo from the very start, you’ll never begin.
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The key to success is to find a way to stand out–to be the purple cow in a field of monochrome Holsteins.
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Do you believe in what you do? Every day? It turns out that belief happens to be a brilliant strategy.
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An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.
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Ideas that spread win.
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Not adding value is the same as taking it away.
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Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker.
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Teamwork’ is the word that bosses use when they actually mean ‘Do what I say’
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If you wait until there is another case study in your industry, you will be too late!
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The status quo is persistent and resistant. It exists because everyone wants it to. Everyone believes that what they’ve got is probably better than the risk and fear that come with change.
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The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.
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As long as you want to please everyone, you won’t please anyone.
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Anyone who says failure is not an option has also ruled out innovation.
SETH GODIN