In a race, sooner or later there’s a moment that separates the winner from those who don’t win. That instant is your chance, the moment you’ve been waiting for.
SETH GODINBe bold, make mistakes, learn a lesson, and fix what doesn’t work.
More Seth Godin Quotes
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There’s nothing wrong with having a plan. Plans are great. But missions are better. Missions survive when plans fail, and plans almost always fail.
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Learning is not watching a video, learning is taking action and seeing what happens.
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Instead of wondering when your next vacation is, maybe you should set up a life you don’t need to escape from.
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You can raise the bar or you can wait for others to raise it, but it’s getting raised regardless.
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A book is a souvenir of an idea.
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Ideas that spread win.
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Your best customers are worth far more than your average customers.
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A brand that stands for what all brands stand for stands for nothing much.
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Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.
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I define anxiety as experiencing failure in advance.
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One bad review doesn’t ruin my day because I realize what a badge of honor it is to get a bit of criticism at all.
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Somewhere in the world, someone is doing something that you decided couldn’t be done.
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Denigrating art you don’t understand doesn’t hurt the art – it reveals something about your willingness to learn.
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If you try to delight the undelightable, you’ve made yourself miserable for no reason.
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So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
SETH GODIN






