People rarely buy what they need. They buy what they want.
SETH GODINWhen exactly were we brainwashed into believing that the best way to earn a living is to have a job?
More Seth Godin Quotes
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Playing safe is very risky.
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Leaders have followers, managers have employees. Managers make widgets, leaders make change.
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For most modern marketers, quantity isn’t the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
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Just as we don’t spend a lot of time worrying about how all those poets out there are going to monetize their poetry, the same is true for most bloggers.
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The internet was supposed to homogenize everyone by connecting us all. Instead what it’s allowed is silos of interest.
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Most people have bosses who hire them to fill a slot in the work chart and to do what they are told. And most people who are doing what they are told feel safe; it feels reliable.
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More than anything else, I think prospects, customers and citizens watch what you do more than they listen to what you say.
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The habit of doing more than is necessary can only be earned through practice.
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Who you hang out with determines what you dream about and what you collide with. And the collisions and the dreams lead to your changes. And the changes are what you become. Change the outcome by changing your circle.
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Our job is obvious: we need to get out of the way, shine a light, and empower a new generation to teach itself and to go further and faster than any generation ever has.
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The best way to be missed when you’re gone is to stand for something when you’re here.
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In a race, sooner or later there’s a moment that separates the winner from those who don’t win. That instant is your chance, the moment you’ve been waiting for.
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If you try to delight the undelightable, you’ve made yourself miserable for no reason.
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Make a decision. It doesn’t have to be a wise decision or a perfect one. Just make one.
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Successful people are successful for one simple reason: they think about failure differently.
SETH GODIN






