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If you wait until there is another case study in your industry, you will be too late!

Seth Godin

Being aware of your fear is smart. Overcoming it is the mark of a successful person.
SETH GODIN

Fear Inspirational Smart Successful
Remember the Bob Dylan rule: it’s not just a record, it’s a movement.
SETH GODIN

Music Powerful Record
For most modern marketers, quantity isn’t the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
SETH GODIN

Changing Differences Life Matters
The key to success is to find a way to stand out–to be the purple cow in a field of monochrome Holsteins.
SETH GODIN

Cows Keys Purple
Your drudgery is another person’s delight. It’s only a job if you treat it that way. The privilege to do our work, to be in control of the promises we make and the things we build, is something worth cherishing.
SETH GODIN

Delight Jobs Promise
You don’t win an Olympic gold medal with a few weeks of intensive training.
SETH GODIN

Gold Training Winning
The only way to get what you’re worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.
SETH GODIN

Emotional Organization People
Just because something is easy to measure doesn’t mean it’s important.
SETH GODIN

Christian Mean Motivational
A brand that stands for what all brands stand for stands for nothing much.
SETH GODIN

Brands Nothing Stand
If you can raise money, you’re never going to have trouble getting a job.
SETH GODIN

Jobs Raises Trouble
You can be right or you can have empathy. You can’t do both.
SETH GODIN

Empathy Inspiring Relationship
Making promises and keeping them is a great way to build a brand.
SETH GODIN

Marketing Promise Way
If you can’t state your position in eight words, you don’t have a position.
SETH GODIN

Eight Position States
Your art is the act of taking personal responsibility, challenging the status quo, and changing people.
SETH GODIN

Art People Responsibility
If we can fall in love with serving people, creating value, solving problems, building valuable connections and doing work that matters, it makes it far more likely we’re going to do important work
SETH GODIN

Creating Value Falling Love People
One bad review doesn’t ruin my day because I realize what a badge of honor it is to get a bit of criticism at all.
SETH GODIN

Criticism Honor Ruins

If you wait until there is another case study in your industry, you will be too late!

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If you wait until there is another case study in your industry, you will be too late!

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