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If you wait until there is another case study in your industry, you will be too late!

Seth Godin

Don’t create for the masses. Create for the people who are your kind of weird.
SETH GODIN

Kind Mass People
The tiny cost of failure…is dwarfed by the huge cost of not trying.
SETH GODIN

Cost Leadership Trying
The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.
SETH GODIN

Elevator Purpose Solution Want
People talking about you is far more effective than talking about yourself.
SETH GODIN

About People Talking Yourself
Facts are irrelevant. What matters is what the consumer believes.
SETH GODIN

Believe Facts Matters What
You cannot create a piece of art merely for money. Doing it as part of commerce so denudes art of wonder that it ceases to be art.
SETH GODIN

Art Pieces Wonder
If you want to be a leader, go lead
SETH GODIN

Lead Leader Supporter Want
So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
SETH GODIN

Aim Bother Catchy
Don’t be different just to be different. Be different to be better.
SETH GODIN

Better Different People
Gratitude and opportunity create more of the same.
SETH GODIN

Gratitude Opportunity
Change is not a threat, it’s an opportunity. Survival is not the goal, transformative success is.
SETH GODIN

Business Inspirational Opportunity
A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
SETH GODIN

Ideas Tribute Two Years
Art isn’t only a painting. Art is anything that is creative, passionate and personal. Art is the unique work of a human being created to touch another. Art is created to have an impact, to change someone else.
SETH GODIN

Art Being Huaman Impact Unique
Go ahead and act as if your decisions are temporary. Because they are. Be bold, make mistakes, learn a lesson, and fix what doesn’t work. No sweat, no need to hyperventilate.
SETH GODIN

Decision Mistakes Sweat
The less people know, the more they yell.
SETH GODIN

Communication Knows People
An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.
SETH GODIN

Art Business Creativity

If you wait until there is another case study in your industry, you will be too late!

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If you wait until there is another case study in your industry, you will be too late!

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Popular Authors

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