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If you wait until there is another case study in your industry, you will be too late!

Seth Godin

How was your day?’ is a question that matters a lot more than it seems.
SETH GODIN

Day Matter More Seems
Why waste a sentence saying nothing?
SETH GODIN

Inspire Marketing Successful
In a long distance race, everyone gets tired. The winner is the runner who figures out where to put the tired, figures out how to store it away until after the race is over. Sure, he’s tired. Everyone is. That’s not the point. The point is to run.
SETH GODIN

Distance Running Tired
If we can fall in love with serving people, creating value, solving problems, building valuable connections and doing work that matters, it makes it far more likely we’re going to do important work
SETH GODIN

Creating Value Falling Love People
Do your art. But don’t wreck your art if it doesn’t lend itself to paying the bills. That would be a tragedy.
SETH GODIN

Art Tragedy Wrecks
Nine years of experience is very different from one year of experience, nine times.
SETH GODIN

Different Nine Years
Remarkable visions and genuine insights are always met with resistance.
SETH GODIN

Genuine Resistance Vision
The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
SETH GODIN

Goal Moving Opportunity
Being aware of your fear is smart. Overcoming it is the mark of a successful person.
SETH GODIN

Fear Inspirational Smart Successful
One bad review doesn’t ruin my day because I realize what a badge of honor it is to get a bit of criticism at all.
SETH GODIN

Criticism Honor Ruins
The enemy of creativity… is fear. We’re all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.
SETH GODIN

Acting Creative Creativity Enemy Generate
A book is a souvenir of an idea.
SETH GODIN

Book Ideas
Change isn’t made by asking permission. Change is made by asking forgiveness, later.
SETH GODIN

Asking Change Forgiveness Permission
Figure out the people part and the technology gets a whole lot simpler.
SETH GODIN

Figures People Technology
You don’t need more time in your day. You need to decide.
SETH GODIN

More Time Needs
People rarely buy what they need. They buy what they want.
SETH GODIN

Business Entrepreneur People

If you wait until there is another case study in your industry, you will be too late!

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If you wait until there is another case study in your industry, you will be too late!

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