Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
SETH GODINIf you wait until there is another case study in your industry, you will be too late!
More Seth Godin Quotes
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A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
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Who you hang out with determines what you dream about and what you collide with. And the collisions and the dreams lead to your changes. And the changes are what you become. Change the outcome by changing your circle.
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You can raise the bar or you can wait for others to raise it, but it’s getting raised regardless.
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Art isn’t only a painting. Art is anything that’s creative, passionate, and personal. And great art resonates with the viewer, not only with the creator.
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You are not your resume, you are your work.
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The only way to get what you’re worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.
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The internet was supposed to homogenize everyone by connecting us all. Instead what it’s allowed is silos of interest.
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Our job is obvious: we need to get out of the way, shine a light, and empower a new generation to teach itself and to go further and faster than any generation ever has.
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Art is a personal act of courage.
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Fitting in is a short-term strategy, standing out pays off in the long run.
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A big part of doing your work is defending your time and your attention so you can do your work.
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If you’re not the best in the world at what you do, then you have to get better.
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Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.
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Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker.
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Remarkable visions and genuine insights are always met with resistance.
SETH GODIN