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Your best customers are worth far more than your average customers.

Seth Godin

Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person’s shoes. There’s no rational, universal course because individuals have different goals, different worldviews and different experiences.
SETH GODIN

Different Experiences Goal Shoes
The organizations of the future are filled with smart, fast, flexible people on a mission
SETH GODIN

Organization People Smart
Getting picked is fine if it happens to you. But it’s not a plan. It’s a version of waiting and hoping.
SETH GODIN

Fine Plans Waiting
Marketing is no longer about the stuff that you male, but about the stories you tell.
SETH GODIN

Males Marketing Stuff
The art, the new, the ability to connect the dots and to make an impact – sooner or later, that can only come from one who creates, not from a teacher and not from a book.
SETH GODIN

Ability Art Book Dot Teacher
Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker.
SETH GODIN

Business Fire People
A book is a souvenir of an idea.
SETH GODIN

Book Ideas
Your best customers are worth far more than your average customers.
SETH GODIN

Average Business Customers
As long as you want to please everyone, you won’t please anyone.
SETH GODIN

Long Please Want
Remember the Bob Dylan rule: it’s not just a record, it’s a movement.
SETH GODIN

Music Powerful Record
The big win is when you refuse to settle for average or mediocre.
SETH GODIN

Average Settling Winning
Playing safe is very risky.
SETH GODIN

Business Playing Risky Safe
A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
SETH GODIN

Ideas Tribute Two Years
Be relentlessly generous, without focusing on when it will come back to you.
SETH GODIN

Focused Generous Relentlessly
Make more decisions. That’s the only way to get better at it.
SETH GODIN

Better Decision Get Way
Change isn’t made by asking permission. Change is made by asking forgiveness, later.
SETH GODIN

Asking Change Forgiveness Permission

Your best customers are worth far more than your average customers.

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Your best customers are worth far more than your average customers.

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