You can be right or you can have empathy. You can’t do both.
SETH GODINYour best customers are worth far more than your average customers.
More Seth Godin Quotes
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Don’t find customers for your products, find products for your customers.
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At least at first, the new thing is rarely as good as the old thing was. If you need the alternative to be better than the status quo from the very start, you’ll never begin.
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The enemy of creativity… is fear. We’re all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.
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So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
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Facts are irrelevant. What matters is what the consumer believes.
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Not adding value is the same as taking it away.
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The internet was supposed to homogenize everyone by connecting us all. Instead what it’s allowed is silos of interest.
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Why waste a sentence saying nothing?
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The person who fails the most wins.
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Somewhere in the world, someone is doing something that you decided couldn’t be done.
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Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
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The big win is when you refuse to settle for average or mediocre.
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If you can raise money, you’re never going to have trouble getting a job.
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Finding new ways, more clever ways to interrupt people doesn’t work.
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Being aware of your fear is smart. Overcoming it is the mark of a successful person.
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