If you wait until there is another case study in your industry, you will be too late!
SETH GODINYour best customers are worth far more than your average customers.
More Seth Godin Quotes
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There’s no shortage of great ideas. There’s a shortage of execution.
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The Cul-de-Sac ( French for “dead end” ) … is a situation where you work and work and work and nothing much changes
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If you are wiling to do something that might not work, you are closer to being an artist.
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You cannot create a piece of art merely for money. Doing it as part of commerce so denudes art of wonder that it ceases to be art.
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No one has ever built a statue to a critic, it’s true. On the other hand, it’s only the people with statues that get pooped on by birds flying by.
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Not changing your strategy merely because you’re used to the one you have now is a lousy strategy.
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The best favors are worth doing for the doing, not because we’ll ever get paid back appropriately.
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You don’t launch a popular blog, you build one.
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A brand that stands for what all brands stand for stands for nothing much.
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Teamwork’ is the word that bosses use when they actually mean ‘Do what I say’
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More than anything else, I think prospects, customers and citizens watch what you do more than they listen to what you say.
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Just because something is easy to measure doesn’t mean it’s important.
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The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.
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How dare you settle for less when the world has made it so easy for you to be remarkable?
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Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker.
SETH GODIN







