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Somewhere in the world, someone is doing something that you decided couldn’t be done.

Seth Godin

The enemy of creativity… is fear. We’re all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.
SETH GODIN

Acting Creative Creativity Enemy Generate
Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.
SETH GODIN

Motivational Opportunity Winning
Not adding value is the same as taking it away.
SETH GODIN

Adding Value Values
As soon as we associate reading with a test, we’ve missed the point.
SETH GODIN

Associates Reading Tests
If you hear my idea and dont believe it , thats not your fault its mine.
SETH GODIN

Believe Faults Ideas
Set up a life you don’t need to escape from.
SETH GODIN

Inspirational Needs Work
Your best customers are worth far more than your average customers.
SETH GODIN

Average Business Customers
Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person’s shoes. There’s no rational, universal course because individuals have different goals, different worldviews and different experiences.
SETH GODIN

Different Experiences Goal Shoes
In a long distance race, everyone gets tired. The winner is the runner who figures out where to put the tired, figures out how to store it away until after the race is over. Sure, he’s tired. Everyone is. That’s not the point. The point is to run.
SETH GODIN

Distance Running Tired
The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
SETH GODIN

Goal Moving Opportunity
Successful people are successful for one simple reason: they think about failure differently.
SETH GODIN

Simple Successful Thinking
Getting picked is fine if it happens to you. But it’s not a plan. It’s a version of waiting and hoping.
SETH GODIN

Fine Plans Waiting
Remember the Bob Dylan rule: it’s not just a record, it’s a movement.
SETH GODIN

Music Powerful Record
We fail when we give up too soon.
SETH GODIN

Failing Giving Giving Up
The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies.
SETH GODIN

Character Mind Squares
Marketing is no longer about the stuff that you male, but about the stories you tell.
SETH GODIN

Males Marketing Stuff

Somewhere in the world, someone is doing something that you decided couldn’t be done.

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Somewhere in the world, someone is doing something that you decided couldn’t be done.

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