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If you can raise money, you’re never going to have trouble getting a job.

Seth Godin

The first rule of doing work that matters: Go to work on a regular basis.
SETH GODIN

Bases Firsts Matter
Don’t create for the masses. Create for the people who are your kind of weird.
SETH GODIN

Kind Mass People
If failure is not an option, then neither is success.
SETH GODIN

Failure Option Success
Art is a personal act of courage.
SETH GODIN

Acts Art Courage
Your best customers are worth far more than your average customers.
SETH GODIN

Average Business Customers
The myth that the CEO is going to discover you and nurture you and ask you to join her for lunch is just that, a Hollywood myth.
SETH GODIN

Life Lunch Work
A brand that stands for what all brands stand for stands for nothing much.
SETH GODIN

Brands Nothing Stand
Ideas that spread win.
SETH GODIN

Ideas Ironic Winning
So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
SETH GODIN

Long Matter Tests
So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
SETH GODIN

Aim Bother Catchy
Denigrating art you don’t understand doesn’t hurt the art – it reveals something about your willingness to learn.
SETH GODIN

Art Hurt Learn Willingness
Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.
SETH GODIN

Anyway Persons Yourself
Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you’re more likely to shore it up and create an environment where it can take place.
SETH GODIN

Environment Path Use
Good enough’ stopped being good enough a long time ago. so why not be great?
SETH GODIN

Enough Long Mediocrity Time
Successful people are successful for one simple reason: they think about failure differently.
SETH GODIN

Simple Successful Thinking
There’s no shortage of great ideas. There’s a shortage of execution.
SETH GODIN

Execution Great Idea Ideas

If you can raise money, you’re never going to have trouble getting a job.

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If you can raise money, you’re never going to have trouble getting a job.

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Popular Authors

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