Facts are irrelevant. What matters is what the consumer believes.
SETH GODINIf you can raise money, you’re never going to have trouble getting a job.
More Seth Godin Quotes
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So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
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Leaders have followers, managers have employees. Managers make widgets, leaders make change.
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The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.
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A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
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Why waste a sentence saying nothing?
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If failure is not an option, then neither is success.
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The myth that the CEO is going to discover you and nurture you and ask you to join her for lunch is just that, a Hollywood myth.
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As creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter.
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The first rule of doing work that matters: Go to work on a regular basis.
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You are not your resume, you are your work.
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If you can’t state your position in eight words, you don’t have a position.
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There’s nothing wrong with having a plan. Plans are great. But missions are better. Missions survive when plans fail, and plans almost always fail.
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The cost of being wrong is less than the cost of doing nothing.
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Learning is not watching a video, learning is taking action and seeing what happens.
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The Cul-de-Sac ( French for “dead end” ) … is a situation where you work and work and work and nothing much changes
SETH GODIN