Your best customers are worth far more than your average customers.
SETH GODINIf failure is not an option, then neither is success.
More Seth Godin Quotes
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At least at first, the new thing is rarely as good as the old thing was. If you need the alternative to be better than the status quo from the very start, you’ll never begin.
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A brand that stands for what all brands stand for stands for nothing much.
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Finding new ways, more clever ways to interrupt people doesn’t work.
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Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.
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You are not your resume, you are your work.
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So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
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Seek out habits that help you overcome fear or inertia. Destroy those that do the opposite.
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You don’t need more time in your day. You need to decide.
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Two elements of successful leadership: a willingness to be wrong and an eagerness to admit it.
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You don’t win an Olympic gold medal with a few weeks of intensive training.
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Making promises and keeping them is a great way to build a brand.
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Our job is obvious: we need to get out of the way, shine a light, and empower a new generation to teach itself and to go further and faster than any generation ever has.
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Do you believe in what you do? Every day? It turns out that belief happens to be a brilliant strategy.
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Remarkable visions and genuine insights are always met with resistance.
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Somewhere in the world, someone is doing something that you decided couldn’t be done.
SETH GODIN