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If failure is not an option, then neither is success.

Seth Godin

Don’t create for the masses. Create for the people who are your kind of weird.
SETH GODIN

Kind Mass People
The person who fails the most wins.
SETH GODIN

Failing Persons Winning
Just saying yes because you can’t bear the short-term pain of saying no is not going to help you do the work.
SETH GODIN

Choices Pain Saying Yes
Surprise and differentiation have far more impact than noise does.
SETH GODIN

Differentiation Impact Noise
Instead of wondering when your next vacation is, maybe you should set up a life you don’t need to escape from.
SETH GODIN

Change Inspirational Inspiring
The organizations of the future are filled with smart, fast, flexible people on a mission
SETH GODIN

Organization People Smart
The first step toward becoming extraordinary is, of course, to stop being ordinary.
SETH GODIN

Becoming Firsts Ordinary
You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
SETH GODIN

Effectiveness People Success
Make a decision. It doesn’t have to be a wise decision or a perfect one. Just make one.
SETH GODIN

Business One Perfect Wise
The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.
SETH GODIN

Competition Requirements Way
Finding new ways, more clever ways to interrupt people doesn’t work.
SETH GODIN

Clever Marketing People
Change isn’t made by asking permission. Change is made by asking forgiveness, later.
SETH GODIN

Asking Change Forgiveness Permission
If you are wiling to do something that might not work, you are closer to being an artist.
SETH GODIN

Artist Creativity might
If you’re not the best in the world at what you do, then you have to get better.
SETH GODIN

Better Get World
A big part of doing your work is defending your time and your attention so you can do your work.
SETH GODIN

Attention Bigs Defend Time
Making promises and keeping them is a great way to build a brand.
SETH GODIN

Marketing Promise Way

If failure is not an option, then neither is success.

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If failure is not an option, then neither is success.

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