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Remember the Bob Dylan rule: it’s not just a record, it’s a movement.

Seth Godin

Successful people are successful for one simple reason: they think about failure differently.
SETH GODIN

Simple Successful Thinking
Learning is not watching a video, learning is taking action and seeing what happens.
SETH GODIN

Action Happens Video
Just saying yes because you can’t bear the short-term pain of saying no is not going to help you do the work.
SETH GODIN

Choices Pain Saying Yes
Good enough’ stopped being good enough a long time ago. so why not be great?
SETH GODIN

Enough Long Mediocrity Time
Human nature is to need a map. If you’re brave enough to draw one, people will follow.
SETH GODIN

Brave Needs People
Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person’s shoes. There’s no rational, universal course because individuals have different goals, different worldviews and different experiences.
SETH GODIN

Different Experiences Goal Shoes
The enemy of creativity… is fear. We’re all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.
SETH GODIN

Acting Creative Creativity Enemy Generate
Your best customers are worth far more than your average customers.
SETH GODIN

Average Business Customers
If you try to delight the undelightable, you’ve made yourself miserable for no reason.
SETH GODIN

Delight Miserable Trying
If you can’t state your position in eight words, you don’t have a position.
SETH GODIN

Eight Position States
Make enough mole hills, and eventually you will build a mountain.
SETH GODIN

Hills Moles Mountain
If you are wiling to do something that might not work, you are closer to being an artist.
SETH GODIN

Artist Creativity might
Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.
SETH GODIN

Failure Fear Perseverance
Art is a personal act of courage.
SETH GODIN

Acts Art Courage
Change isn’t made by asking permission. Change is made by asking forgiveness, later.
SETH GODIN

Asking Change Forgiveness Permission
So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
SETH GODIN

Long Matter Tests

Remember the Bob Dylan rule: it’s not just a record, it’s a movement.

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Remember the Bob Dylan rule: it’s not just a record, it’s a movement.

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Popular Authors

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