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Remember the Bob Dylan rule: it’s not just a record, it’s a movement.

Seth Godin

So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
SETH GODIN

Aim Bother Catchy
Go ahead, do something impossible.
SETH GODIN

Ahead Greatness Impossible Something
A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
SETH GODIN

Ideas Tribute Two Years
People who make a difference never wait for just the right time. They know that it will never arrive.
SETH GODIN

Differences People Waiting
The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.
SETH GODIN

Elevator Purpose Solution Want
A brand that stands for what all brands stand for stands for nothing much.
SETH GODIN

Brands Nothing Stand
Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.
SETH GODIN

Anyway Persons Yourself
There’s no shortage of great ideas. There’s a shortage of execution.
SETH GODIN

Execution Great Idea Ideas
Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you’re more likely to shore it up and create an environment where it can take place.
SETH GODIN

Environment Path Use
People rarely buy what they need. They buy what they want.
SETH GODIN

Business Entrepreneur People
Figure out the people part and the technology gets a whole lot simpler.
SETH GODIN

Figures People Technology
The person who fails the most wins.
SETH GODIN

Failing Persons Winning
In a long distance race, everyone gets tired. The winner is the runner who figures out where to put the tired, figures out how to store it away until after the race is over. Sure, he’s tired. Everyone is. That’s not the point. The point is to run.
SETH GODIN

Distance Running Tired
If you try to delight the undelightable, you’ve made yourself miserable for no reason.
SETH GODIN

Delight Miserable Trying
Finding new ways, more clever ways to interrupt people doesn’t work.
SETH GODIN

Clever Marketing People
There’s a big difference between not settling and not starting.
SETH GODIN

Differences Settling Starting

Remember the Bob Dylan rule: it’s not just a record, it’s a movement.

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Remember the Bob Dylan rule: it’s not just a record, it’s a movement.

Related Topics

Popular Authors

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