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Your generosity is more important than your perfection.

Seth Godin

The first step toward becoming extraordinary is, of course, to stop being ordinary.
SETH GODIN

Becoming Firsts Ordinary
More than anything else, I think prospects, customers and citizens watch what you do more than they listen to what you say.
SETH GODIN

Citizens Thinking Watches
The habit of doing more than is necessary can only be earned through practice.
SETH GODIN

Doing Habit More Practice
A brand that stands for what all brands stand for stands for nothing much.
SETH GODIN

Brands Nothing Stand
Facts are irrelevant. What matters is what the consumer believes.
SETH GODIN

Believe Facts Matters What
The cost of being wrong is less than the cost of doing nothing.
SETH GODIN

Insightful Inspiring Marketing
Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.
SETH GODIN

Class Curiosity Passion
You can raise the bar or you can wait for others to raise it, but it’s getting raised regardless.
SETH GODIN

Bars Mediocrity Waiting
Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
SETH GODIN

Marketing Motivation People
Surprise and differentiation have far more impact than noise does.
SETH GODIN

Differentiation Impact Noise
Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you’re more likely to shore it up and create an environment where it can take place.
SETH GODIN

Environment Path Use
Our job is obvious: we need to get out of the way, shine a light, and empower a new generation to teach itself and to go further and faster than any generation ever has.
SETH GODIN

Jobs Learning Light
If we can fall in love with serving people, creating value, solving problems, building valuable connections and doing work that matters, it makes it far more likely we’re going to do important work
SETH GODIN

Creating Value Falling Love People
Art is the act of navigating without a map.
SETH GODIN

Art Maps Navigating
As creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter.
SETH GODIN

Matter might Misguide Perfection
The big win is when you refuse to settle for average or mediocre.
SETH GODIN

Average Settling Winning

Your generosity is more important than your perfection.

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Your generosity is more important than your perfection.

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