If you get the quality right, then the marketability or whatever; your ability to sell videos or your ability to earn money or whatever, will follow naturally.
We put a lot more value, or at least I personally put a lot more value, on the creative values and creative challenges of something than the commercial necessities.
Marketing is what gets you noticed, and that side of it something – this side of it, if you like, doing interviews – is the side of it that I least enjoy, and yet is 50% of the project.
