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Every photograph is a certificate of presence.

Roland Barthes

The photographer, like an acrobat, must defy the laws of probability or even of possibility; at the limit, he must defy those of the interesting: the photograph becomes surprising when we do not know why it has been taken.
ROLAND BARTHES

Known Law Limitation Photography Possible
Language is legislation, speech is its code. We do not see the power which is in speech because we forget that all speech is a classification, and that all classifications are oppressive.
ROLAND BARTHES

Classification Forget Language Oppression Power Speech
As Spectator I wanted to explore photography not as a question (a theme) but as a wound.
ROLAND BARTHES

Exploration Myself Photography Question Wound
There is only one way left to escape the alienation of present day society: to retreat ahead of it.
ROLAND BARTHES

Escape Present Way
Language is neither reactionary nor progressive; it is quite simply fascist; for fascism does not prevent speech, it compels speech.
ROLAND BARTHES

Language Prevent Progression Speech
It is no longer the sexual which is indecent, it is the sentimental.
ROLAND BARTHES

Emotional Sexuality
Every new Fashion is a refusal to inherit, a subversion against the oppression of the preceding Fashion; Fashion experiences itself as a Right, the natural right of the present over the past.
ROLAND BARTHES

Experience Fashion Past Present Refusal
Pleasure is continually disappointed, reduced, deflated, in favor of strong, noble values: Truth, Death, Progress, Struggle, Joy, etc. Its victorious rival is Desire: we are always being told about Desire, never about Pleasure.
ROLAND BARTHES

Desire Disappointment Pleasure Rival Truth
Wine is a part of society because it provides a basis not only for a morality but also for an environment; it is an ornament in the slightest ceremonials of French daily life, from the snack to the feast, from the conversation at the local cafT to the speech at a formal dinner.
ROLAND BARTHES

Dinner Environment Formal Moral Society Talk Wine
The politician being interviewed clearly takes a great deal of trouble to imagine an ending to his sentence: and if he stopped short? His entire policy would be jeopardized!
ROLAND BARTHES

Himself Imagination Policy Politics Trouble
I cannot classify the other, for the other is, precisely, Unique, the singular Image which has miraculously come to correspond to the speciality of my desire. The other is the figure of my truth, and cannot be imprisoned in any stereotype (which is the truth of others).
ROLAND BARTHES

Classification Desire Myself Speciality Stereotype Truth Unique
Where you are tender, you speak your plural.
ROLAND BARTHES

Fragile Soft Talk Tender Yourself
The lover who does not forget sometimes dies from excess, fatigue, and the strain of memory (like Werther).
ROLAND BARTHES

Forget Lover Memories Strain Time
Every object in the world can pass from a closed, silent existence to an oral state, open to appropriation by society, for there is no law, whether natural or not, which forbids talking about things
ROLAND BARTHES

Existence Law Natural Object Silence Society State
The Ventoux is a god of Evil, to which sacrifices must be made. It never forgives weakness and extracts an unfair tribute of suffering.
ROLAND BARTHES

Evil Forgiveness God Ourselves Suffering Weakness
Ultimately, Photography is subversive, not when it frightens, repels, or even stigmatizes, but when it is pensive, when it thinks.
ROLAND BARTHES

Fear Photography Scare Thinking

Every photograph is a certificate of presence.

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Every photograph is a certificate of presence.

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