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He who reads a story only once is condemned to read the same story his whole life.

Roland Barthes

I love you is unsubtle. It removes explanations, facilities, degrees, scruples.
ROLAND BARTHES

I Love You Myself Removal
The photographic image is a message without a code.
ROLAND BARTHES

Code Image Message Photography
I try to busy myself elsewhere, to arrive late; but I always lose at this game. Whatever I do, I find myself there, with nothing to do, punctual, even ahead of time.
ROLAND BARTHES

Arrival Lose Myself Time
Ultimately, Photography is subversive, not when it frightens, repels, or even stigmatizes, but when it is pensive, when it thinks.
ROLAND BARTHES

Fear Photography Scare Thinking
To whom could I put this question (with any hope of an answer)? Does being able to live without someone you loved mean you loved her less than you thought?
ROLAND BARTHES

Answer Hope Love Myself Question Yourself
To make someone wait: the constant prerogative of all power.
ROLAND BARTHES

Patience Power Wait
Cameras, in short, were clocks for seeing, and perhaps in me someone very old still hears in the photographic mechanism the living sound of the wood.
ROLAND BARTHES

Camera Living Myself Old Photography Sound
Myth is neither a lie nor a confession: it is an inflexion.
ROLAND BARTHES

Confession Inflexion Lying
The politician being interviewed clearly takes a great deal of trouble to imagine an ending to his sentence: and if he stopped short? His entire policy would be jeopardized!
ROLAND BARTHES

Himself Imagination Policy Politics Trouble
Every photograph is a certificate of presence.
ROLAND BARTHES

Camera Certificate Photograph Presence
Wine is a part of society because it provides a basis not only for a morality but also for an environment; it is an ornament in the slightest ceremonials of French daily life, from the snack to the feast, from the conversation at the local cafT to the speech at a formal dinner.
ROLAND BARTHES

Dinner Environment Formal Moral Society Talk Wine
A picture is never anything but its own plural description.
ROLAND BARTHES

Description Photograph Plural
The photographer, like an acrobat, must defy the laws of probability or even of possibility; at the limit, he must defy those of the interesting: the photograph becomes surprising when we do not know why it has been taken.
ROLAND BARTHES

Known Law Limitation Photography Possible
Language is neither reactionary nor progressive; it is quite simply fascist; for fascism does not prevent speech, it compels speech.
ROLAND BARTHES

Language Prevent Progression Speech
Those who fail to reread are obliged to read the same story everywhere.
ROLAND BARTHES

Failure Obligation Reading Story
Touch is the most demystifying of all senses, different from sight which is the most magical.
ROLAND BARTHES

Different Magic Sight Touch

He who reads a story only once is condemned to read the same story his whole life.

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He who reads a story only once is condemned to read the same story his whole life.

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