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Those who fail to reread are obliged to read the same story everywhere.

Roland Barthes

It must always be considered as though spoken by a character in a novel
ROLAND BARTHES

Character Consider Myself Novel
Ultimately, Photography is subversive, not when it frightens, repels, or even stigmatizes, but when it is pensive, when it thinks.
ROLAND BARTHES

Fear Photography Scare Thinking
Wine is a part of society because it provides a basis not only for a morality but also for an environment; it is an ornament in the slightest ceremonials of French daily life, from the snack to the feast, from the conversation at the local cafT to the speech at a formal dinner.
ROLAND BARTHES

Dinner Environment Formal Moral Society Talk Wine
There is only one way left to escape the alienation of present day society: to retreat ahead of it.
ROLAND BARTHES

Escape Present Way
The best principals are not heroes; they are hero makers.
ROLAND BARTHES

Creation Education School
The haiku reproduces the designating gesture of the child pointing at whatever it is (the haiku shows no partiality for the subject), merely saying: that!
ROLAND BARTHES

Children Poem Poetry Reproduction Subject
The photographic image is a message without a code.
ROLAND BARTHES

Code Image Message Photography
Every photograph is a certificate of presence.
ROLAND BARTHES

Camera Certificate Photograph Presence
Great portrait photographers are great mythologists.
ROLAND BARTHES

Fantasy Greatness Mythology Photography
A photograph is always invisible, it is not it that we see.
ROLAND BARTHES

Invisible Photograph See
Television doomed us to the Family, whose household instrument it has become-what the hearth used to be, flanked by the communal kettle.
ROLAND BARTHES

Community Family Instrument Television
I encounter millions of bodies in my life; of these millions, I may desire some hundreds; but of these hundreds, I love only one.
ROLAND BARTHES

Body Desire Life Love Myself
Thus every writer’s motto reads: mad I cannot be, sane I do not deign to be, neurotic I am.
ROLAND BARTHES

Design Myself Reading Writing
To make someone wait: the constant prerogative of all power.
ROLAND BARTHES

Patience Power Wait
The lover who does not forget sometimes dies from excess, fatigue, and the strain of memory (like Werther).
ROLAND BARTHES

Forget Lover Memories Strain Time
New York is a city of geometric heights, a petrified desert of grids and lattices, an inferno of greenish abstraction under a flat sky, a real Metropolis from which man is absent by his very accumulation.
ROLAND BARTHES

Abstraction Desert Height Man Reality

Those who fail to reread are obliged to read the same story everywhere.

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Those who fail to reread are obliged to read the same story everywhere.

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