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Those who fail to reread are obliged to read the same story everywhere.

Roland Barthes

Architecture is always dream and function, expression of a utopia and instrument of a convenience.
ROLAND BARTHES

Architecture Convenience Dreams Function Instrument
Isn’t the most sensitive point of this mourning the fact that I must lose a language – the amorous language? No more ‘I love you’s.
ROLAND BARTHES

I Love You Language Lose Myself Point
All official institutions of language are repeating machines: school, sports, advertising, popular songs, news, all continually repeat the same structure, the same meaning, often the same words: the stereotype is a political fact, the major figure of ideology.
ROLAND BARTHES

Ideas Institution Meaning Official Popular Repeat Structure
Every exploration is an appropriation.
ROLAND BARTHES

Appropriate Exploration
Man does not exist prior to language, either as a species or as an individual.
ROLAND BARTHES

Existence Language Man Position
We know that the war against intelligence is always waged in the name of common sense.
ROLAND BARTHES

Common Deep Intelligence Known Name Philosophy Sense War
Thus every writer’s motto reads: mad I cannot be, sane I do not deign to be, neurotic I am.
ROLAND BARTHES

Design Myself Reading Writing
A paradox: the same century invented history and photography. But history is a memory fabricated according to positive formulas, a pure intellectual discourse which abolishes mythic time; and the photograph is a certain but fugitive testimony.
ROLAND BARTHES

History Invention Photography Review
To try to write love is to confront the muck of language: that region of hysteria where language is both too much and too little, excessive and impoverished.
ROLAND BARTHES

Excession Language Love Try Writing
The birth of the reader must be at the cost of the death of the Author.
ROLAND BARTHES

Born Cost Death Reading
The photographic image is a message without a code.
ROLAND BARTHES

Code Image Message Photography
Every new Fashion is a refusal to inherit, a subversion against the oppression of the preceding Fashion; Fashion experiences itself as a Right, the natural right of the present over the past.
ROLAND BARTHES

Experience Fashion Past Present Refusal
A light without shadow generates an emotion without reserve.
ROLAND BARTHES

Emotion Light Reserve Shadow
Touch is the most demystifying of all senses, different from sight which is the most magical.
ROLAND BARTHES

Different Magic Sight Touch
As Spectator I wanted to explore photography not as a question (a theme) but as a wound.
ROLAND BARTHES

Exploration Myself Photography Question Wound
Isn’t desire always the same, whether the object is present or absent? Isn’t the object always absent? -This isn’t the same languor: there are two words: Pothos, desire for the absent being, and Himéros, the more burning desire for the present being.
ROLAND BARTHES

Absence Burning Desire Object Present

Those who fail to reread are obliged to read the same story everywhere.

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Those who fail to reread are obliged to read the same story everywhere.

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