How does meaning get into the image? Where does it end? And if it ends, what is there beyond?
ROLAND BARTHESThe text you write must prove to me that it desires me. This proof exists: it is writing. Writing is: the science of the various blisses of language, its Kama Sutra (this science has but one treatise: writing itself).
More Roland Barthes Quotes
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It must always be considered as though spoken by a character in a novel
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He who reads a story only once is condemned to read the same story his whole life.
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Thus every writer’s motto reads: mad I cannot be, sane I do not deign to be, neurotic I am.
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A light without shadow generates an emotion without reserve.
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Where you are tender, you speak your plural.
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Through the mythology of Einstein, the world blissfully regained the image of knowledge reduced to a formula.
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Every new Fashion is a refusal to inherit, a subversion against the oppression of the preceding Fashion; Fashion experiences itself as a Right, the natural right of the present over the past.
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In front of the photograph of my mother as a child, I tell myself: she is going to die: I shudder, like winnicott’s psychotic patient, over a catastrophe which has already occurred. Whether or not the subject is already dead, every photograph is this catastrophe.
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All official institutions of language are repeating machines: school, sports, advertising, popular songs, news, all continually repeat the same structure, the same meaning, often the same words: the stereotype is a political fact, the major figure of ideology.
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What love lays bare in me is energy.
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The author enters into his own death, writing begins.
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Why is it better to last than to burn?
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To make someone wait: the constant prerogative of all power.
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The lover’s fatal identity is precisely this: I am the one who waits.
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The photographic image is a message without a code.
ROLAND BARTHES