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All official institutions of language are repeating machines: school, sports, advertising, popular songs, news, all continually repeat the same structure, the same meaning, often the same words: the stereotype is a political fact, the major figure of ideology.

Roland Barthes

How does meaning get into the image? Where does it end? And if it ends, what is there beyond?
ROLAND BARTHES

Beyond Image Meaning
The politician being interviewed clearly takes a great deal of trouble to imagine an ending to his sentence: and if he stopped short? His entire policy would be jeopardized!
ROLAND BARTHES

Himself Imagination Policy Politics Trouble
Every exploration is an appropriation.
ROLAND BARTHES

Appropriate Exploration
Who speaks is not who writes, and who writes is not who is.
ROLAND BARTHES

Literature Poet Talk Writing
Frontiers are physical as well as symbolic constructions.
ROLAND BARTHES

Construction Front Physical Symbolic
Where you are tender, you speak your plural.
ROLAND BARTHES

Fragile Soft Talk Tender Yourself
To eat steak rare represents both a nature and a morality.
ROLAND BARTHES

Food Moral Rare Representation
Whereas the work is understood to be traceable to a source (through a process of derivation or “filiation”), the Text is without a source – the “author” a mere “guest” at the reading of the Text.
ROLAND BARTHES

Reading Source Text Understand Work
The Ventoux is a god of Evil, to which sacrifices must be made. It never forgives weakness and extracts an unfair tribute of suffering.
ROLAND BARTHES

Evil Forgiveness God Ourselves Suffering Weakness
Don’t say mourning. It’s too psychoanalytic. I’m not mourning. I’m suffering.
ROLAND BARTHES

Mourning Myself Suffering
Painting can feign reality without having seen it.
ROLAND BARTHES

Myself Painting Reality See
A picture is never anything but its own plural description.
ROLAND BARTHES

Description Photograph Plural
Each of us has his own rhythm of suffering.
ROLAND BARTHES

Hard Time Ourselves Suffering
Wine is a part of society because it provides a basis not only for a morality but also for an environment; it is an ornament in the slightest ceremonials of French daily life, from the snack to the feast, from the conversation at the local cafT to the speech at a formal dinner.
ROLAND BARTHES

Dinner Environment Formal Moral Society Talk Wine
He who reads a story only once is condemned to read the same story his whole life.
ROLAND BARTHES

Himself Life Reading Story
The new is not a fashion, it is a value.
ROLAND BARTHES

Fashion Time Value

All official institutions of language are repeating machines: school, sports, advertising, popular songs, news, all continually repeat the same structure, the same meaning, often the same words: the stereotype is a political fact, the major figure of ideology.

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Popular Authors

All official institutions of language are repeating machines: school, sports, advertising, popular songs, news, all continually repeat the same structure, the same meaning, often the same words: the stereotype is a political fact, the major figure of ideology.

Related Topics

Popular Authors

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