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All official institutions of language are repeating machines: school, sports, advertising, popular songs, news, all continually repeat the same structure, the same meaning, often the same words: the stereotype is a political fact, the major figure of ideology.

Roland Barthes

To eat steak rare represents both a nature and a morality.
ROLAND BARTHES

Food Moral Rare Representation
Ultimately, Photography is subversive, not when it frightens, repels, or even stigmatizes, but when it is pensive, when it thinks.
ROLAND BARTHES

Fear Photography Scare Thinking
Every photograph is a certificate of presence.
ROLAND BARTHES

Camera Certificate Photograph Presence
If I had to create a god, I would lend him a “slow understanding”: a kind of drip-by-drip understanding of problems. People who understand quickly frighten me.
ROLAND BARTHES

Creation Fear God Problem Scare Slow Understand Understanding
To whom could I put this question (with any hope of an answer)? Does being able to live without someone you loved mean you loved her less than you thought?
ROLAND BARTHES

Answer Hope Love Myself Question Yourself
Why is it better to last than to burn?
ROLAND BARTHES

Better Burn Last Myself
Pleasure is continually disappointed, reduced, deflated, in favor of strong, noble values: Truth, Death, Progress, Struggle, Joy, etc. Its victorious rival is Desire: we are always being told about Desire, never about Pleasure.
ROLAND BARTHES

Desire Disappointment Pleasure Rival Truth
Physically, the Ventoux is dreadful. Bald, it’s the spirit of Dry: Its climate (it is much more an essence of climate than a geographic place) makes it a damned terrain, a testing place for heroes, something like a higher hell.
ROLAND BARTHES

Essence Hell Heroes High Place
He who reads a story only once is condemned to read the same story his whole life.
ROLAND BARTHES

Himself Life Reading Story
Those who fail to reread are obliged to read the same story everywhere.
ROLAND BARTHES

Failure Obligation Reading Story
Literature is the question minus the answer.
ROLAND BARTHES

Answer Literature Question
Every new Fashion is a refusal to inherit, a subversion against the oppression of the preceding Fashion; Fashion experiences itself as a Right, the natural right of the present over the past.
ROLAND BARTHES

Experience Fashion Past Present Refusal
New York is a city of geometric heights, a petrified desert of grids and lattices, an inferno of greenish abstraction under a flat sky, a real Metropolis from which man is absent by his very accumulation.
ROLAND BARTHES

Abstraction Desert Height Man Reality
To eat, to speak, to sing (need we add: to kiss?) are operations which have the same site of the body for origin.
ROLAND BARTHES

Body Eat Origin Sing Talk
Every exploration is an appropriation.
ROLAND BARTHES

Appropriate Exploration
The haiku reproduces the designating gesture of the child pointing at whatever it is (the haiku shows no partiality for the subject), merely saying: that!
ROLAND BARTHES

Children Poem Poetry Reproduction Subject

All official institutions of language are repeating machines: school, sports, advertising, popular songs, news, all continually repeat the same structure, the same meaning, often the same words: the stereotype is a political fact, the major figure of ideology.

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All official institutions of language are repeating machines: school, sports, advertising, popular songs, news, all continually repeat the same structure, the same meaning, often the same words: the stereotype is a political fact, the major figure of ideology.

Related Topics

Popular Authors

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