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Language is never innocent.

Roland Barthes

Every new Fashion is a refusal to inherit, a subversion against the oppression of the preceding Fashion; Fashion experiences itself as a Right, the natural right of the present over the past.
ROLAND BARTHES

Experience Fashion Past Present Refusal
The best principals are not heroes; they are hero makers.
ROLAND BARTHES

Creation Education School
If I acknowledge my dependency, I do so because for me it is a means of signifying my demand: in the realm of love, futility is not a “weakness” or an “absurdity”: it is a strong sign: the more futile, the more it signifies and the more it asserts itself as strength.)
ROLAND BARTHES

Acknowledge Demand Depend Myself Sign Strength Strong
I passed beyond the unreality of the thing represented, I entered crazily into the spectacle, into the image, taking into my arms what is dead, what is going to die.
ROLAND BARTHES

Beyond Death Myself Pass Reality Spectacle
The Ventoux is a god of Evil, to which sacrifices must be made. It never forgives weakness and extracts an unfair tribute of suffering.
ROLAND BARTHES

Evil Forgiveness God Ourselves Suffering Weakness
Great portrait photographers are great mythologists.
ROLAND BARTHES

Fantasy Greatness Mythology Photography
The new is not a fashion, it is a value.
ROLAND BARTHES

Fashion Time Value
The realists do not take the photograph for a ‘copy’ of reality, but for an emanation of past reality, a magic, not an art.
ROLAND BARTHES

Art Magic Photography Reality
The text you write must prove to me that it desires me. This proof exists: it is writing. Writing is: the science of the various blisses of language, its Kama Sutra (this science has but one treatise: writing itself).
ROLAND BARTHES

Bliss Desire Language Oneself Science Writing
It is no longer the sexual which is indecent, it is the sentimental.
ROLAND BARTHES

Emotional Sexuality
Frontiers are physical as well as symbolic constructions.
ROLAND BARTHES

Construction Front Physical Symbolic
Why is it better to last than to burn?
ROLAND BARTHES

Better Burn Last Myself
The lover who does not forget sometimes dies from excess, fatigue, and the strain of memory (like Werther).
ROLAND BARTHES

Forget Lover Memories Strain Time
I make the other’s absence responsible for my worldliness.
ROLAND BARTHES

Absence Myself Responsibility World
We know that the war against intelligence is always waged in the name of common sense.
ROLAND BARTHES

Common Deep Intelligence Known Name Philosophy Sense War
Architecture is always dream and function, expression of a utopia and instrument of a convenience.
ROLAND BARTHES

Architecture Convenience Dreams Function Instrument

Language is never innocent.

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Language is never innocent.

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