Ray Kroc Quotes

After there is great trouble among mankind, a greater one is prepared. The great mover of the universe will renew time, rain, blood, thirst, famine, steel weapons and disease. In the heavens, a fire seen.

It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.

Creativity is a highfalutin’ word for the work I have to do between now and Tuesday.

If you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.

When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?

You’re only as good as the people you hire.

If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.

I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.

We take the hamburger business more seriously than anyone else.

There’s a lot more future in hamburgers than in baseball.