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Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.

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Choice Different Strategy Yourself

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.
MICHAEL PORTER

Activity Choice Competition Deliver Different Unique
In the vast majority of businesses, there is simply no such thing as “the best.”
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Best Business Majority Simplicity
The best CEOs I know are teachers, and at the core of what they teach is strategy.
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Best Myself Strategy Teacher
The underlying principles of strategy are enduring, regardless of technology or the pace of change.
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Change Endurance Pace Principle Technology
There’s a fundamental distinction between strategy and operational effectiveness.
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Effect Fundamental Operational Strategy
Strategic thinking rarely occurs spontaneously.
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Occur Rare Strategy
A target should go with every goal. A target is the value that defines success.
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Definition Goal Success Target Value
The essence of strategy is that you must set limits on what you’re trying to accomplish.
MICHAEL PORTER

Accomplishment Limitation Strategy Yourself
Companies operating in urban communities have a tremendous ripple effect.
MICHAEL PORTER

Community Company Effect Urban
Finally, strategy must have continuity. It can’t be constantly reinvented.
MICHAEL PORTER

Constant Invention Strategy
The thing is, continuity of strategic direction and continuous improvement in how you do things are absolutely consistent with each other. In fact, they’re mutually reinforcing.
MICHAEL PORTER

Consistency Direction Each Other Improvement Strategy
Strategy is choice. Strategy means saying no to certain kinds of things.
MICHAEL PORTER

Choice Decline Kind Strategy
Innovation is the central issue in economic prosperity.
MICHAEL PORTER

Economics Innovation Issues Prosperity
The U.S. is facing a structural competitiveness problem that is leading to the weakest economy we have seen in generations.
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Competition Economy Face Generation Structure Weakness
Efforts to preserve all industries will lower the national standard of living.
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Effort Live Lower National Preserve Standard
Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.
MICHAEL PORTER

Choice Different Strategy Yourself

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