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Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.

Michael Porter

Risk is a function of how poorly a strategy will perform if the ‘wrong’ scenario occurs.
MICHAEL PORTER

Function Performance Poor Risk Strategy Wrong
A target should go with every goal. A target is the value that defines success.
MICHAEL PORTER

Definition Goal Success Target Value
Finally, strategy must have continuity. It can’t be constantly reinvented.
MICHAEL PORTER

Constant Invention Strategy
The best CEOs I know are teachers, and at the core of what they teach is strategy.
MICHAEL PORTER

Best Myself Strategy Teacher
The thing is, continuity of strategic direction and continuous improvement in how you do things are absolutely consistent with each other. In fact, they’re mutually reinforcing.
MICHAEL PORTER

Consistency Direction Each Other Improvement Strategy
Efforts to preserve all industries will lower the national standard of living.
MICHAEL PORTER

Effort Live Lower National Preserve Standard
The purpose of the corporation must be redefined as creating shared value, not just profit per se. This will drive the next wave of innovation and productivity growth in the global economy.
MICHAEL PORTER

Creation Definition Economy Global Production Profit Purpose
Strategy is choice. Strategy means saying no to certain kinds of things.
MICHAEL PORTER

Choice Decline Kind Strategy
The company without a strategy is willing to try anything.
MICHAEL PORTER

Company Ideas Try Willing
Good leaders need a positive agenda, not just an agenda of dealing with crisis.
MICHAEL PORTER

Deal Goodness Leadership Need Positive
Technology has given us this wonderful opportunity to have low energy costs. We have to seize that, rather than keep debating and discussing and fighting over it.
MICHAEL PORTER

Cost Discussion Energy Fight Low Opportunity Technology Wonderful
I teach in the medical school, the School of Public Health, the Kennedy School of Government, and the Business School. And it’s the best perch… because most of my work crosses boundaries.
MICHAEL PORTER

Boundary Government Medicine Teaching
Without a goal analytics is aimless and worthless.
MICHAEL PORTER

Aim Goal Wasted Worth
Companies operating in urban communities have a tremendous ripple effect.
MICHAEL PORTER

Community Company Effect Urban
Strategic thinking rarely occurs spontaneously.
MICHAEL PORTER

Occur Rare Strategy
If your goal is anything but profitability – if it’s to be big, or to grow fast, or to become a technology leader – you’ll hit problems.
MICHAEL PORTER

Big Goal Leadership Problem Profit Yourself

Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.

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Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.

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