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The underlying principles of strategy are enduring, regardless of technology or the pace of change.

Michael Porter

Strategy is choice. Strategy means saying no to certain kinds of things.
MICHAEL PORTER

Choice Decline Kind Strategy
The ability to change constantly and effectively is made easier by high-level continuity.
MICHAEL PORTER

Ability Change Constant Continue
Risk is a function of how poorly a strategy will perform if the ‘wrong’ scenario occurs.
MICHAEL PORTER

Function Performance Poor Risk Strategy Wrong
Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.
MICHAEL PORTER

Choice Different Strategy Yourself
Health care historically has been a very siloed field that’s organized around medical specialties – urology, cardiac surgery, and so forth – and around the supply of these specialty services. The patient is the ping-pong ball that moves from service to service.
MICHAEL PORTER

Health History Medicine Organization Patient Service
Companies operating in urban communities have a tremendous ripple effect.
MICHAEL PORTER

Community Company Effect Urban
Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.
MICHAEL PORTER

Activity Choice Competition Deliver Different Unique
Good leaders need a positive agenda, not just an agenda of dealing with crisis.
MICHAEL PORTER

Deal Goodness Leadership Need Positive
If your goal is anything but profitability – if it’s to be big, or to grow fast, or to become a technology leader – you’ll hit problems.
MICHAEL PORTER

Big Goal Leadership Problem Profit Yourself
Sound strategy starts with having the right goal
MICHAEL PORTER

Goal Right Sound Start
Strategic thinking rarely occurs spontaneously.
MICHAEL PORTER

Occur Rare Strategy
The best CEOs I know are teachers, and at the core of what they teach is strategy.
MICHAEL PORTER

Best Myself Strategy Teacher
Billions are wasted on ineffective philanthropy. Philanthropy is decades behind business in applying rigorous thinking to the use of money.
MICHAEL PORTER

Business Money Philanthropy Thinking Time Wasted Time
If all you’re trying to do is essentially the same thing as your rivals, then it’s unlikely that you’ll be very successful.
MICHAEL PORTER

Rival Success Try Yourself
The essence of strategy is choosing what not to do.
MICHAEL PORTER

Choice Essence Strategy Yourself
Strategy is about setting yourself apart from the competition. It’s not a matter of being better at what you do – it’s a matter of being different at what you do.
MICHAEL PORTER

Better Competition Different Started Yourself

The underlying principles of strategy are enduring, regardless of technology or the pace of change.

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The underlying principles of strategy are enduring, regardless of technology or the pace of change.

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