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The underlying principles of strategy are enduring, regardless of technology or the pace of change.

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Change Endurance Pace Principle Technology

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Risk is a function of how poorly a strategy will perform if the ‘wrong’ scenario occurs.
MICHAEL PORTER

Function Performance Poor Risk Strategy Wrong
Operational effectiveness and strategy are both essential to superior performance.
MICHAEL PORTER

Effect Operational Performance Superior
Sound strategy starts with having the right goal
MICHAEL PORTER

Goal Right Sound Start
Efforts to preserve all industries will lower the national standard of living.
MICHAEL PORTER

Effort Live Lower National Preserve Standard
Ultimately, health care fails the most basic test. It’s not organized around the needs of the patient.
MICHAEL PORTER

Basic Care Failure Health Need Patient
Finally, strategy must have continuity. It can’t be constantly reinvented.
MICHAEL PORTER

Constant Invention Strategy
The essence of strategy is choosing what not to do.
MICHAEL PORTER

Choice Essence Strategy Yourself
The company without a strategy is willing to try anything.
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Company Ideas Try Willing
In the vast majority of businesses, there is simply no such thing as “the best.”
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Best Business Majority Simplicity
The thing is, continuity of strategic direction and continuous improvement in how you do things are absolutely consistent with each other. In fact, they’re mutually reinforcing.
MICHAEL PORTER

Consistency Direction Each Other Improvement Strategy
The essence of strategy is that you must set limits on what you’re trying to accomplish.
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Accomplishment Limitation Strategy Yourself
You can’t be all things to all people.
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Be Yourself People Self Love
Companies operating in urban communities have a tremendous ripple effect.
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Community Company Effect Urban
Strategic thinking rarely occurs spontaneously.
MICHAEL PORTER

Occur Rare Strategy
The purpose of the corporation must be redefined as creating shared value, not just profit per se. This will drive the next wave of innovation and productivity growth in the global economy.
MICHAEL PORTER

Creation Definition Economy Global Production Profit Purpose
Good leaders need a positive agenda, not just an agenda of dealing with crisis.
MICHAEL PORTER

Deal Goodness Leadership Need Positive

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