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In the vast majority of businesses, there is simply no such thing as “the best.”

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Best Business Majority Simplicity

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Risk is a function of how poorly a strategy will perform if the ‘wrong’ scenario occurs.
MICHAEL PORTER

Function Performance Poor Risk Strategy Wrong
Ultimately, health care fails the most basic test. It’s not organized around the needs of the patient.
MICHAEL PORTER

Basic Care Failure Health Need Patient
There’s a fundamental distinction between strategy and operational effectiveness.
MICHAEL PORTER

Effect Fundamental Operational Strategy
Health care historically has been a very siloed field that’s organized around medical specialties – urology, cardiac surgery, and so forth – and around the supply of these specialty services. The patient is the ping-pong ball that moves from service to service.
MICHAEL PORTER

Health History Medicine Organization Patient Service
Without a goal analytics is aimless and worthless.
MICHAEL PORTER

Aim Goal Wasted Worth
If all you’re trying to do is essentially the same thing as your rivals, then it’s unlikely that you’ll be very successful.
MICHAEL PORTER

Rival Success Try Yourself
Efforts to preserve all industries will lower the national standard of living.
MICHAEL PORTER

Effort Live Lower National Preserve Standard
The essence of strategy is choosing what not to do.
MICHAEL PORTER

Choice Essence Strategy Yourself
If a strategy meets a goal: It’s working. If a strategy meets a target: It’s a success.
MICHAEL PORTER

Goal Inspirational Strategy Success Work
The best CEOs I know are teachers, and at the core of what they teach is strategy.
MICHAEL PORTER

Best Myself Strategy Teacher
The U.S. is facing a structural competitiveness problem that is leading to the weakest economy we have seen in generations.
MICHAEL PORTER

Competition Economy Face Generation Structure Weakness
Finally, strategy must have continuity. It can’t be constantly reinvented.
MICHAEL PORTER

Constant Invention Strategy
Change brings opportunities. On the other hand, change can be confusing.
MICHAEL PORTER

Change Confusion Hands Opportunity
A strategy delineates a territory in which a company seeks to be unique.
MICHAEL PORTER

Company Seek Strategy Territory Unique
The underlying principles of strategy are enduring, regardless of technology or the pace of change.
MICHAEL PORTER

Change Endurance Pace Principle Technology
The ability to change constantly and effectively is made easier by high-level continuity.
MICHAEL PORTER

Ability Change Constant Continue

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