If you don’t want to live a life where you go to a job every day just so you can enjoy your weekends and get two weeks of vacation every year, then don’t do it.
The key in telling stories that people relate to is, not surprisingly, vulnerability and authenticity. That means that letting people know the struggle behind your brand – the failures and mistakes – and how you got through them is really important.
Having a story is what people connect with, but the story alone doesn’t allow you to achieve greatness and results. It’s the day-to-day consistency of providing value to your audience.
Every successful sports season I had included detailed daily itineraries. We received one in the morning and one before practice, and they set us up to win.
One of the most powerful networking practices is to provide immediate value to a new connection. This means the moment you identify a way to help someone, take action.
Giving customers and prospects a glimpse into the entrepreneur’s life and mindset can allow them to cultivate a deeper relationship with customers separately from the brand.
The people and opportunities your business needs are out there, but the only way to uncover them is to take an active role in bringing your social network to life.
