The ability to network successfully can be one of the greatest assets in business. It allows some people to find incredible opportunities, while others just watch from the sidelines.
Yes, it’s important to make things great, and you can certainly do this by upgrading over time, but good and profitable is better than perfect and never done.
Among the social networks, LinkedIn can be one of the most useful when it comes to cultivating critical, lucrative business opportunities, since it has a high concentration of business decision makers.
Giving customers and prospects a glimpse into the entrepreneur’s life and mindset can allow them to cultivate a deeper relationship with customers separately from the brand.
Instead of telling a story about how great your brand is, try telling a story that shows you completely understand and empathize with your customer and their life.
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