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Giving customers and prospects a glimpse into the entrepreneur’s life and mindset can allow them to cultivate a deeper relationship with customers separately from the brand.

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Brand Customer Entrepreneur Mindset Prospect Relationship

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It’s almost always easier to sell to an existing customer base than to find a new one.
LEWIS HOWES

Customer Easy Existence Oneself
The ability to network successfully can be one of the greatest assets in business. It allows some people to find incredible opportunities, while others just watch from the sidelines.
LEWIS HOWES

Ability Business Greatness Oneself Opportunity Success
Chasing profits and building a long-term profit model are two different things.
LEWIS HOWES

Build Different Modeling Profit
As funny as some photos can be, think twice about allowing yourself to be tagged in questionable photos.
LEWIS HOWES

Funny Photograph Question Thinking
Recognizing poor leadership is a vital skill to help you achieve greatness.
LEWIS HOWES

Achievement Greatness Help Leadership Recognition Skill
Sleep might be the most important aspect of building a great business, and having a high-performing body.
LEWIS HOWES

Body Build Business Greatness Important Performance Sleep
Instead of telling a story about how great your brand is, try telling a story that shows you completely understand and empathize with your customer and their life.
LEWIS HOWES

Brand Customer Greatness Life Story Understand Yourself
If you don’t have the confidence to own the worth of your brand and share it unapologetically, you won’t make a massive impact.
LEWIS HOWES

Apology Brand Confidence Impact Share Worth Yourself
The more content you share, the more opportunity people have to see it and engage with it.
LEWIS HOWES

Content Engagement Opportunity People Share
Staying consistent with positive habits can be a challenge.
LEWIS HOWES

Challenge Habit Motivational Positive Stay
Unfortunately, the higher you climb in social media, the more people will want to throw stones at you. But don’t retaliate publicly.
LEWIS HOWES

People Public Social Media Stone
Social media is not the place to work out your problems with people.
LEWIS HOWES

People Place Problem Social Media Work Yourself
I have learned that champions aren’t just born; champions can be made when they embrace and commit to life-changing positive habits.
LEWIS HOWES

Born Champion Change Habit Learning Life Positive
If something catches your attention, it’s probably going to catch the attention of others, too.
LEWIS HOWES

Attention Catch Inspirational Motivational Yourself
Among the social networks, LinkedIn can be one of the most useful when it comes to cultivating critical, lucrative business opportunities, since it has a high concentration of business decision makers.
LEWIS HOWES

Business Criticism Cultivate Decision Focus Oneself Opportunity Social Media
Becoming an authority in your industry can be a great way to promote your business and help you better serve your clients.
LEWIS HOWES

Authority Greatness Industry Promotion Service Way Yourself

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