Giving customers and prospects a glimpse into the entrepreneur’s life and mindset can allow them to cultivate a deeper relationship with customers separately from the brand.
It can be easy to become ‘friends’ or ‘connected’ with someone in a digital world, but it requires thought and strategy to convert social media connections into rewarding business relationships.
Yes, it’s important to make things great, and you can certainly do this by upgrading over time, but good and profitable is better than perfect and never done.
Instead of telling a story about how great your brand is, try telling a story that shows you completely understand and empathize with your customer and their life.
I often speak publicly, and when I do, I also get to listen to other presenters. The most memorable are the ones that hit an emotional chord with a tight story and a punch line. No fluff. Keep it creative and concise. Greatness exists in quality, not quantity.
I’m a big fan of intention. That’s because I have learned first-hand the power of setting my intention on my goal and making all decisions based off of that intention.
The key to forming good habits is to make them part of your ‘rituals.’ I have a morning ritual, afternoon ritual, and Sunday ritual. It’s one way to bundle good habits into regular times that you set aside to prepare yourself for the life you want. Rituals help you form habits.
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