The spectator-buyer is meant to envy herself as she will become if she buys the product.
JOHN BERGERA man’s presence suggests what he is capable of doing to you or for you.
More John Berger Quotes
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The strange power of art is sometimes it can show that what people have in common is more urgent than what differentiates them. It seems to me it’s something that theatre can do, but it’s rare; it’s very rare.
JOHN BERGER -
The existence of pleasure is the first mystery. The existence of pain has prompted far more philosophical speculation.
JOHN BERGER -
The camera relieves us of the burden of memory.
JOHN BERGER -
Nothing fortuitous happens in a child’s world. There are no accidents. Everything is connected with everything else and everything can be explained by everything else. . . . For a young child everything that happens is a necessity.
JOHN BERGER -
Paintings record what the painter remembers. Because each one of us forgets different things, a photo more than a painting may change its meaning according to who is looking at it.
JOHN BERGER -
Propaganda requires a permanent network of communication so that it can systematically stifle reflection with emotive or utopian slogans. Its pace is usually fast.
JOHN BERGER -
A drawing is essentially a private work, related only to the artist’s own needs; a ‘finished’ statue or canvas is essentially a public, presented work – related far more directly to the demands of communication.
JOHN BERGER -
What do drawings mean to me? I really don’t know. The activity absorbs me. I forget everything else in a way that I don’t think happens with any other activity.
JOHN BERGER -
This is not because they are callous or personally inhuman: it is because they live in and accept a society which is incapable of knowing what a human life is worth.
JOHN BERGER -
The contradiction in perspective was that it structured all images of reality to address a single spectator who, unlike God, could only be in one place at a time.
JOHN BERGER -
You are observed with interest but you do not observe with interest – if you do, you will become less enviable. In this respect the envied are like bureaucrats; the more impersonal they are, the greater the illusion (for themselves and for others) of their power.
JOHN BERGER -
When we read a story, we inhabit it. The covers of the book are like a roof and four walls.
JOHN BERGER -
It is not usually possible in a poem or a story to make the relationship between particular and universal fully explicit. Those who try to do so end up writing parables.
JOHN BERGER -
All photographs are there to remind us of what we forget. In this – as in other ways – they are the opposite of paintings.
JOHN BERGER -
Deep in the nature of theatre is a sense of ritual. The cinema, by contrast, transports its audience individually, singly, out of the theatre towards the unknown.
JOHN BERGER